Migros takes responsibility along the entire value-added chain and endeavours to find optimal economic, social and ecological solutions in all its activities. In 2012 the company refined its sustainability strategy and launched the Generation M sustainability programme.
» MoreSustainability and Migros 2012
Migros has a long tradition of involvement in social, environmental and community issues. Sustainability is firmly anchored in the company mission and the group strategy. In 2012 Migros refined its understanding of sustainability and included sense of responsibility as an additional core value of the strategy.