I do it m-way
If sustainability is not only important to you when shopping but also on your way there (and anywhere else), Migros offers a new solution: m-way is an innovative mobility concept based on electric cars. For a good mood instead of noise and fumes.
Fossil-fuel traffic is heading down a dead end. It is only a question of time before traditional fuels run out. New traffic concepts are needed for the future. Migros has recognised the signs of the times and launched m-way. The platform, which is independent of manufacturers, offers more than just electric car services and a well thought out vehicle range on two and four wheels. The competence centre is also working on new mobility concepts to move away from status-oriented car ownership and towards networked traffic solutions.
The Alpmobil tourism project sent the first m-way vehicles on the road in the Grimsel region. Alpmobil was the first car-fleet customer to hire 60 Think City brand electric cars. They were available to holiday guests in Haslital and Goms from July to September 2010. The energy efficiency of the Norwegian electric car series is about four times higher than that of a traditional car. The technical innovation also converts braking energy into electric energy – worthwhile not only in the mountains.
In October 2010 m-way opened its first shop in Switzerland, in Zurich. There, customers can obtain technical information, go for a test drive, hire or buy a car or take out insurance: a comprehensive service that did not exist previously. The next locations are already planned. The range is supplemented by a network of m-way charging stations and service centres. Migros is making electromobility easily accessible to everyone.
With m-way, Migros aims to target businesses in addition to private individuals. Low energy costs and flexible financing models make it particularly attractive for major customers to add electric cars to their car fleets – or even replace the entire pool with them. Migros's aim is to help electromobility break through the barrier and meet the demands of the new generation. For quality motoring, but without the noise and fumes. And without heating up the climate. For sustainable mobility, m-way issues green Swiss hydro power certificates distinguished by the 'nature-made Star' label.
More about Migros and mobility under Transport and Customer and Business Traffic.