Migros Culture Percentage

Migros Culture Percentage gained international recognition in Berlin on 28 October 2010 by winning the award of Investor in Culture of the Year. This award for the most committed sponsor of culture in German-speaking countries was bestowed by an expert jury consisting of 18 members from business, culture, science and the media in appreciation of the many sustainable investments made by Migros Culture Percentage in culture, society and education over the past 53 years.

Kultur

The variety of Migros Culture Percentage is again reflected in 2010 in its various cultural activities – from pop music to classical music through to dance and film. For the 13th time, the m4music pop music festival was held in Zurich and Lausanne. 177 applicants performed in the talent competitions in five different categories; 50 of them won an award.

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Education

Gottlieb Duttweiler was a strong advocate of education for all. Since its inception, the education area has been one of Migros Culture Percentage's key spheres of activity. It therefore makes an essential contribution to the promotion of personal and professional development.

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Society

Two projects of the Migros Culture Percentage celebrated their anniversary in 2010: The club minu for obese adolescents has existed for 20 years, vitamin b has sponsored association and voluntary work for 10 years. And as varied as never before, 9'000 students helped others in 130 projects at x-hoch-herz in the 2009/10 term.

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Leisure

The Monte Generoso rail in Ticino with its fantastic panoramic views of Lake Lugano and Lombardy celebrated its 120th anniversary. And the four Parks im Grünen offer well-known, treasured local recreation and the wonders of nature for young and old.

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Economy

With the GDI Gottlieb Duttweiler Institute and the Gottlieb Duttweiler Chair in St. Gallen, Migros Culture Percentage supports two renowned research institutes, both of which are committed to trade and consumer research and lead an ongoing debate on business and social trends.

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