A label that became a success story. Ten years ago, «From the region. For the region.» was launched in Central Switzerland and now ensures that Migros is number one for local and regional products throughout the country. The concept has been part of the national Migros strategy since 2009.

Migros stands for Swiss production

The world is changing – and so is global trade. Borders are opening, customs duties and trade restrictions are disappearing, and prices are plummeting. In the midst of this upheaval, Migros is committed to local production and agriculture.