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January
Migros adds the four top brands of Coca-Cola, Pampers, Nescafé and Thomy to its range.
Migros is voted Retailer of the Year by Q&A. Ex Libris comes 3rd.
Migros opens an official Facebook profile, which supplements the fan pages.
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February
LeShop.ch launches an iPhone app. After one month, the LeShop iPhone app is the most popular free lifestyle application with 26,000 downloads.
On 1 February 2010 a pilot trial starts for shelf price labelling.
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March
Mibelle AG acquires a majority stake in Hallam Beauty Ltd. based in Bradford, England.
For the first time, Migros' financial statements are available online only. This makes Migros the first major Swiss company not to use a print version.
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April
The organic range is expanded. With a new logo and contemporary packaging design, the range becomes accessible to all customers.
In a survey conducted by Handelszeitung, Migros is the most popular food retailer in Switzerland for 54.2 per cent of respondents.
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May
The Weide-Beef programme for top-quality Swiss beef is rolled out.
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June
The beta version of Migipedia, Migros' new online customer portal, goes live.
According to the BrandAsset Valuator market survey conducted by the Young & Rubicam Group, Migros is the strongest brand in Switzerland for the first time.
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July
The new Migros Premium brand is officially launched. Some 90 products will be available by the end of 2010.
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August
The new Migros TV commercial with the hen called Chocolate and the cow called Muffin celebrates its TV debut.
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September
Migros introduces a small but sophisticated range under the well-known brand of Al Fez.
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October
The first concept store of m-way is opened on Gotthardstrasse in Zurich. Customers can find comprehensive information on the topic of electric mobility at the m-way shop.
Melectronics opens its online shop at melectronics.ch. Office World also has a new online shop.
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November
Migros becomes Switzerland's first retailer to use glass doors for refrigeration appliances. Experience shows that this helps to reduce energy consumption by up to 50 per cent.
Migros switches its entire basic coffee range to sustainable production. To this end, Migros cooperates with the non-profit organisation Utz Certified.
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December
Migros acquires a majority stake in Medbase AG, which successfully provides medical and paramedical services. Its share is 53 per cent, split across the four Migros cooperatives of Aare, Lucerne, Eastern Switzerland and Zurich.
On 29 December 2010 Migros reduces the prices of 2'247 convenience goods permanently by three to 20 per cent.
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