Oranger Garten, Rüschlikon: opening in June 2012

Targets and Outlook

Sustainable, innovative and in dialogue with stakeholders: Migros remains faithful to its successful business principles – and is gradually extending its social commitment to its entire group of companies.

Following its vision «Migros – a better life every day», Migros will in the future continue to do its utmost to be recognised among its customers, employees and the general public as the leading company for quality of life.

The healthy development of the Migros Group is based on cooperative action and regional roots, together with values such as trustworthiness and professional passion through openness, curiosity and interest, and a sense of responsibility.

In the spirit of the vision of Migros’ founder Gottlieb Duttweiler, the company takes its social responsibility very seriously by investing a proportion of its sales revenue in cultural and social projects and thus enabling the wider public to play a part in social issues.

To supplement the Migros Culture Percentage, which is generated from the sales revenue of the Cooperative Retailing SBU, the Migros Group has now created a development fund, «Engagement Migros» to provide additional resources for projects in the areas of culture, sustainable development, economics and sport. In this way, the company is extending its social commitment to the entire group.

Under the sustainable development programme «Generation M», Migros is giving a long-term undertaking to protect the environment, to promote informed consumption and to interact with society and its employees in a socially-minded and exemplary way. The range of sustainable products is being continuously expanded.

Even under difficult economic conditions, the company is firmly maintaining its key strategic goals: market leadership in Swiss retailing and leading roles in the other business units, stronger growth abroad, either through organic growth, strategic alliances or consolidations, as well as profitable growth.

Migros will do everything it can to continue to offer its customers the best value for money in the future.

In its operational business, the Migros Group is firmly committed to innovations in the product range and in the online sector. The dynamic development of e-commerce and cross-channel offerings make this business area a strategic factor for Migros.

By investing in the expansion of the infrastructure, the local presence of the Migros businesses and sales outlets will be further strengthened. The company is thus committing itself ultimately to long-term job security both in Switzerland and in other countries.