Zur Story
Products

Consumption

Migros helps its customers to lead a healthy lifestyle. It offers a wide selection of products made under sustainable conditions and for special dietary requirements.

The Migros Group companies sell many products that offer social or ecological added value. Migros also offers a wide range of products for people with special dietary and health requirements. These include products for vegans and food for people with intolerances.

Range of sustainable products

Cooperative Retailing is continuously enhancing its range of sustainable products.

Range of sustainable products

Cooperative Retailing is continuously enhancing its range of sustainable products. This includes products that have been organically cultivated and fairly traded, conserve natural resources and guarantee a high standard of animal welfare. With the Cumulus-Green service, holders of a Cumulus card can check what proportion of products in their shopping basket carry a sustainable label. In 2017, the Cumulus-Green share was 20.7%, up 0.8% on the previous year.

In 2017, the total sales of all products with a sustainable or health label or which originate from regional production rose by 3.3% to CHF 4.0 billion. These products make up 29.4% of the total sales of Cooperative Retailing (excluding Tegut). 

Total sales of sustainable, health and regional label, Cooperative Retailing

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Sales of each sustainable, health and regional label

in CHF million 1		 2013 2014 2015 2016 2017 Change from previous year in % Proportion of total sales 2017
Sustainable labels 2'202 2'471 2'678 2'854 2'964 3.9% 21.7%
Health labels 50 58 71 87 87 0.0% 0.6%
Regional labels 827 871 899 940 960 2.1% 7.0%
Total sales of labels 2 3'079 3'400 3'648 3'881 4'011 3.3% 29.4%

1 Products with two labels (e.g. Bio and Fairtrade Max Havelaar) were counted twice when collecting the data.

2 Total sales of Cooperative Retailing (excluding tegut...)

Sales performance of the individual sustainability labels:

Label sales, Cooperative Retailing 2017

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Cooperative Retailing, sales of the individual labels 2017
in CHF million		 2013 2014 2015 2016 2017 Change from previous year in %
Aus der Region. Für die Region (AdR) 827 871 899 940 960 2.1%
TerraSuisse 663 670 714 708 714 0.8%
Organic (food) 1 517 593 681 808 889 10.0%
UTZ 322 473 509 530 533 0.6%
FSC 197 216 243 246 256 4.1%
Eco 222 211 196 193 187 -3.1%
MSC/ASC 77 93 136 162 173 6.8%
Fairtrade Max Havelaar 99 106 114 125 135 8.0%
Aha! 50 58 71 87 87 0.0%
Bio Cotton 44 51 54 58 51 -12.1%
Topten 61 56 28 21 21 0.0%
Bio Garden 2 3 4 4 5 25.0%
Total 3'079 3'400 3'648 3'882 4'011 3.3%

1 Includes the Migros Bio label and third-party organic brands (e.g. Alnatura, Hipp and Yogi Tea).

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Organic continues to be popular

The range of organic food in Cooperative Retailing includes 4'500 products (incl. Alnatura supermarkets). 

Organic continues to be popular

The range of organic food in Cooperative Retailing includes 4'500 products (incl. Alnatura supermarkets). At the end of 2017, all ten Cooperatives offered Alnatura products. Migros is also expanding its network of Alnatura organic supermarkets; it opened two new branches in the reporting year.

In 2017, Tegut launched a campaign to raise awareness of its wide range of organically produced products. The range of organic products is also being continuously enhanced at Le Shop. The proportion of sales generated from organic food is currently almost 15%.

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aha!-certified products

At the end of 2017, Cooperative Retailing offered a total of 184 products carrying the aha! label.

aha!-certified products

At the end of 2017, Cooperative Retailing offered a total of 184 products carrying the aha! label in the areas of food and cosmetics, as well as washing and cleaning products that were added to the range in the reporting year. The aha! label denotes products that are particularly suitable for people with allergies or intolerances.

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Vegetarian and vegan products

At the end of 2017, 651 products were V-Label certified or marked with the Vegan Flower.

Vegetarian and vegan products

At the end of 2017, 651 products were V-Label certified or marked with the Vegan Flower. Migros thus increased its range by 73% between 2015 and 2017, and kept its promise.

The V-Label denotes products that are suitable for a vegetarian or vegan diet. For products under the Alnatura brand, purely plant-based food carries the Vegan Flower (vegan trademark) of the UK's Vegan Society.

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Sustainable investment funds at Migros Bank

Migros Bank now offers a wide range of sustainable investment funds.

Sustainable investment funds at Migros Bank

Migros Bank now offers a wide range of sustainable investment funds. The funds invest in companies that set an example in their industry in terms of ecology, social responsibility and corporate management, and which are also financially attractive. To measure the level of sustainability and select investments, Migros Bank works with MSCI ESG Research, a leading provider of sustainability analysis.

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Further articles

Cultivation & Raw Materials

Migros is committed to the responsible procurement of raw materials. In 2017, three Migros Group companies signed the memorandum of understanding of the Swiss platform for sustainable cocoa.

Processing

Socially responsible working conditions, and safe and high quality products are important to Migros. In 2017, it tested a new training tool for suppliers and improved further recipes.

Own-Brand Products & Labels

Migros stocks more than 200 own-brands in the food, near-food and non-food areas. As the core of the Migros range, these are actively promoted and refined. In 2017, Migros launched 444 new own-brand products on the market.

Consumption (pdf, 71.78 KB)