Society & Culture

Migros Media

Migros is one of the largest media companies in Switzerland. It has promoted the publication and discussion of socially relevant issues since the 1930s.

In 2017, Migros-Magazin (German) had a circulation of 1'554'258 copies and reached 2'373'000 readers; Migros Magazine (French) had a circulation of 503'577 copies and 663'000 readers. The Migros magazine websites were each visited about 546'000 times per month.

The food magazine Migusto (German, French, Italian) was first published in 2017 and has a circulation of 242'280 copies. The well-being and sustainability magazine Vivai (German, French, Italian) reached 1'020'000 readers and had a circulation of 248'067 copies.

Migros Media also develops and implements custom solutions for Migros Group companies in the areas of content marketing, corporate storytelling, communication and corporate design.

Independently of Migros Media, Migros Ticino publishes the weekly newspaper Azione in Italian. With 112'000 readers and a circulation of 101'766, Azione was Ticino's second most widely read weekly magazine in the reporting year.

Sources: WEMF, Circulation Bulletin 2017; MACH Basic 2017-2; Vivai Market Research Publicom July 2017; NET-Metrix Audit (monthly Ø Oct. 2016 to Sep. 2017)

Migros Media (pdf, 49.11 KB)