Due to the division into five strategic business units and Shared Services, the management of Migros is simple and effective.
Migros Culture Percentage invested around CHF 120 million in culture, education, society and leisure in 2016. The Engagement Migros development fund put more than CHF 10 million towards innovative projects. Around CHF 8 million went to the Migros Aid Fund and donation campaigns. Migros Sponsoring invested almost CHF 24 million in the areas of culture, leisure, sport and family.
Migros stocks more than 200 own-brands in the food, near-food and non-food areas. As the core of the Migros range, these are actively promoted and refined. In 2016, Migros launched around 450 new own-brand products on the market.