Migros has been promoting the publication and discussion of socially relevant issues since the 1930s. Migros' founder Gottlieb Duttweiler developed the format of newspaper supplements, with the aim of making critical opinions more accessible to a large readership. He later founded the daily and weekly newspapers Die Tat (1935) and Wir Brückenbauer (1942).
Migros Media continues this tradition today with Migros-Magazin and Migros Magazine, which are published weekly in German and French. The media division also publishes the food magazine Saisonküche and Vivai, which focuses on sustainability and a healthy lifestyle. It also plans and delivers corporate publishing services for the Migros Group in the areas of print and multimedia.
In 2016, Migros-Magazin (German) had a circulation of 1'577'900 and reached 2'335'000 readers; Migros Magazine (French) has a circulation of 505'493 and 679'000 readers.* Saisonküche reached 693'000 readers and Vivai 1'050'000. Both are published in three languages (German, French, Italian). The Migros-Magazine and Saisonküche websites were visited about 500'000 times each month.**
Migros Ticino publishes the weekly newspaper Azione in Italian independently of Migros Media. With 118'000 readers and a circulation of 101'614, Azione was Ticino's most widely read weekly in the reporting year.
* Source: WEMF, Circulation Bulletin 2016; MACH Basic 2016-2; Vivai Market Research Publicom June 2016
** Source: NET-Metrix Audit (monthly Ø July 2015 to June 2016)