Vision, Mission & Strategy
Migros is recognised by its customers, its employees and the general public as the leading company for improving quality of life. Our vision: A better life every day.
Migros' consumer and service products are oriented to everyday needs, to all levels of society and their specific needs regarding quality of life.
Our strategy
The strategy sets a framework for the orientation of Migros' strategic business units. It is developed by the Executive Board on behalf of the FMC Board of Directors and approved by the latter. The entire Migros Group is bound by its targets, values and management principles.
Migros' strategic business units and business entities act as stand-alone businesses as far as possible. They are assigned clear objectives and roles. Potential synergies between the businesses are fully exploited.
It defines annual targets and roles, which are fulfilled by the Executive Board. Strategic initiatives help to create potential for added value, which can be exploited only with a joint, integrated effort.
Our targets
- We want to remain the undisputed market leader in the Swiss retail sector. In the other business units, we assume a leading position in the corresponding market segment.
In the spirit of Gottlieb Duttweiler, we undertake to offer our customers the best value for money.
We undertake to offer our customers the best value for money.In the Cooperative Retailing sector, we benefit from having full control of large parts of the value-added chain. Accordingly, we operate industrial, logistics and retail enterprises within the group.
Our own industrial companies fulfil a dual role here: they develop and manufacture innovative own brands that offer Swiss quality at reasonable prices, and sell to third parties in Switzerland and other countries.
In the Cooperative Retailing sector in particular, this also helps us to position our company as the product leader and differentiate ourselves from our competitors in the long term.
International purchasing allows us to buy the most reasonably priced products while taking into account ethical and ecological principles.
- We target growth abroad with the intention of strengthening the existing business units and the Migros Group.
- We also aim to grow by developing digital business models (cross-channel) and transforming the traditional locations.
- We strive for profitable growth for the Migros Group as a whole.
Our promises
To our customers
Migros is the Swiss company that is passionately committed to improving all its customers' quality of life.
To our employees
As a model employer, we provide our employees with the right conditions for a motivating, performance-oriented working environment that also attracts the best workers.
To our cooperative members
We undertake to create values that guarantee the continued existence of Migros in the long term.
To our suppliers
We aim to collaborate directly with our suppliers based on the free market economy and fair competition.
To society
We promote the free and independent fulfilment of human potential.
