Figures & Development
In 2018, Migros further expanded its range of certified products. It also ensured socially acceptable working conditions along the supply chain and invested in supplier training.
Certified products
The Migros Group companies sell many products that offer social or ecological added value. Migros also offers a wide range of products for people with special dietary and health requirements. These include vegetarian and vegan products, and food for people with intolerances. In 2018, Cooperative Retailing offered a total of 186 food, cosmetic, washing and cleaning products that carry the aha! label. The label denotes products that are particularly suitable for people with allergies or intolerances.
Cooperative Retailing is steadily expanding its range of sustainable products. This includes products that have been organically cultivated and fairly traded, that conserve natural resources and which guarantee a high standard of animal welfare. With the Cumulus Green service, holders of a Cumulus card can check the proportion of products in their shopping basket that carry a sustainable label. In 2018, the Cumulus Green share was 21.1%, up 0.4% on the previous year.
In 2018, the total sales of all products with a sustainable or health label or which originate from regional production rose by 5.3% in comparison with the previous year. These products make up about 30% of the total sales of Cooperative Retailing (excluding tegut).
Total sales of sustainable, health and regional label, Cooperative Retailing
Sales of each sustainable, health and regional label in CHF million 1 |
2014 | 2015 | 2016 | 2017 | 2018 | Change from previous year in % | Proportion of total sales 2018 |
---|---|---|---|---|---|---|---|
Sustainable labels | 2'472 | 2'679 | 2'855 | 2'974 | 3'148 | 5.9% | 22.40% |
Health labels | 58 | 71 | 87 | 87 | 93 | 6.9% | 0.7% |
Regional labels | 871 | 899 | 940 | 960 | 994 | 3.5% | 7.1% |
Total sales of labels 2 | 3'401 | 3'649 | 3'882 | 4'021 | 4'235 | 5.3% | 30.2% |
1 Products with two labels (e.g. Bio and Fairtrade Max Havelaar) were counted twice when collecting the data.
2 Total sales of Cooperative Retailing (excluding tegut...)
Label sales, Cooperative Retailing 2018
Cooperative Retailing, sales of the individual labels in CHF million |
2014 | 2015 | 2016 | 2017 | 2018 | Change from previous year in % |
---|---|---|---|---|---|---|
Aus der Region. Für die Region (AdR) | 871 | 899 | 940 | 960 | 994 | 3.5% |
Organic (food) 1 | 593 | 681 | 808 | 889 | 987 | 11.0% |
TerraSuisse | 670 | 714 | 708 | 714 | 744 | 4.2% |
UTZ | 473 | 509 | 530 | 533 | 538 | 0.9% |
FSC | 216 | 243 | 246 | 256 | 269 | 5.1% |
Eco or equivalent 2 | 211 | 196 | 193 | 192 | 190 | -1.0% |
MSC/ASC | 93 | 136 | 162 | 173 | 176 | 1.7% |
Fairtrade Max Havelaar | 106 | 114 | 125 | 135 | 141 | 4.4% |
aha! | 58 | 71 | 87 | 87 | 93 | 6.9% |
Bio Cotton or equivalent 3 | 51 | 54 | 58 | 56 | 62 | 10.7% |
Topten | 56 | 28 | 21 | 21 | 36 | 71.4% |
Bio Garden | 3 | 4 | 4 | 5 | 5 | 0.0% |
Total | 3'401 | 3'649 | 3'882 | 4'021 | 4'235 | 5.3% |
1 Includes the Migros Bio label and third-party organic brands (e.g. Alnatura, Hipp and Yogi Tea).
2 Since 2017, Migros has acknowledged the international textile standards GOTS, bluesign and Oeko-Tex Made in Green as equivalent to its own environmental guidelines. The reported revenues include Eco, GOTS and Oeko-Tex Made in Green.
3 Since 2017, Migros has acknowledged the international textile standard GOTS as equivalent to the guidelines of Migros Bio Cotton. The reported revenues include Migros Bio Cotton and GOTS.
Social standards
It is important to Migros that its products are produced under audited working conditions and are of the highest quality. It therefore implements social standards along its supply chain, has its producers audited and invests in training.
Product safety
In 2018, Cooperative Retailing performed 20'924 product tests in total. In total, 17 products had to be recalled due to non-conformities, including meat snacks under the Minipic brand, which contained plastic parts (choking hazard). Migros also recalled the Miocar brand of brake fluid, as the can contained an incorrect liquid.