Group strategy
Every day, Migros is committed to creating a Switzerland that provides a high quality of life for everyone. In 2025, it adopted its Vision 2035, which is based on three key elements: economy, community and society.
Migros’ products and services cover everyday needs. Migros aims to provide for all segments of society and is committed to creating a liveable Switzerland in which the environment, society and the economy are in harmony.
The Migros Group is a diversified and vertically integrated group of companies, with retail as its core business. The Migros Group’s business entities act as independent businesses as far as possible, with clear objectives and roles. Organisationally, the Group is divided into four segments (strategic business units): Food Retail, Non-Food Retail, Financial Services and Health.
Vision 2035 defines a clear overarching framework for the Group strategy and the alignment of all units. It comprises the mission statement, core values and key elements.
Vision
Vision 2035 is based on the guiding principle of “A Switzerland providing high quality of life for everyone”. It consists of three dimensions:
- The Migros Group is the first choice in everyday life and sets standards in the provision of daily essentials
- The Migros Group uses its commercial success for the benefit of society
- The strong Migros Community is the driving force behind its success
Values
Migros’ culture is defined by three core values: pioneering spirit, community and responsibility. These shape our daily interactions with each other, within the Migros Community and with our partners.