The five strategic business segments of Migros
The five strategic business segments make up the organisational units of Migros. The Group is divided into the segments Cooperative Retailing, Commerce, Industry & Wholesaling, Financial Services and Travel.
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Market share
Table showing Migros Group market shares.
MoreMarket shares 2007 - 2009
(In %)
| 2007 | 2008 | 2009 | |
| Market share – Food | 25.0 | 28.6 | 28.1 |
| Market share – Non-Food | 12.4 | 12.9 | 13.0 |
| Market share – Migros Group | 18.3 | 20.5 | 20.4 |
| Market share – Retailing (excl. Denner, Globus Group, Ex Libris and LeShop) | 15.9 | 15.9 | 15.7 |
Sales in the Food segment of the Migros Group remained steady at around CHF 13.3 billion, which represents a slight drop in market share of 0.5 per cent. Denner increased sales by 2.7 per cent while sales in the Retailing segment fell by just under 1 per cent. Migros' Bio (+7 per cent) and Anna's Best (+16 per cent) lines reported very encouraging performance. The new M Classic brand got off to a strong start with sales of over CHF 0.5 billion.
Market shares of the Migros Group in the Non-food segment rose from 12.9 per cent to 13.0 per cent. Specialist markets showed very satisfying performance (+1.6 per cent) despite negative inflation of 2.7 per cent. SportXX and M-Electronics in particular posted positive performance. Market shares of Herren Globus and Ex Libris remained stable.
Migros Group sales
Table showing Migros Group sales
MoreMigros Group sales
| 2009 in CHF million |
2008 in CHF million |
Change in % | ||
| Net revenue from goods and services sold by segment |
||||
| Cooperative Retailing | ||||
| Cooperatives incl. foreign retail sales1 | 15'221.8 | 15'387.6 | -1.1 % | |
| FMC | 5'414.2 | 5'502.2 | -1.6 % | |
| Logistics | 336.0 | 324.8 | 3.4 % | |
| Other companies |
111.5 | 77.2 | 44.4 % | |
| Commerce | ||||
| Denner1 | 2'763.0 | 2'696.3 | 2.5 % | |
| Migrol1 | 1'564.0 | 1'974.6 | -20.8 % | |
| Magazine zum Globus1 | 795.5 | 803.8 | -1.0 % | |
| Interio1 | 259.9 | 278.9 | -6.8 % | |
| Ex Libris1 | 193.2 | 193.3 | -0.1 % | |
| LeShop1 | 131.5 | 111.7 | 17.7 % | |
| Office World1 | 106.5 | 110.5 | -3.6 % | |
| Other companies1 partly |
33.4 | 32.3 | 3.4 % | |
| Industry & Wholesaling |
5'186.0 | 5'099.1 | 1.7 % | |
| Travel | 1'618.0 | 1'927.6 | -16.1 % | |
| Financial Services |
3.4 | 3.4 | 0.0 % | |
| Other | 360.2 | 374.8 | -3.9 % | |
| TOTAL NET REVENUE FROM GOODS AND SERVICES SOLD |
34'098.1 | 34'898.1 | -2.3 % | |
| Elimination of internal Group sales of goods and services |
-10'397.0 | -10'448.6 | -0.5 % | |
| TOTAL NET REVENUE FROM GOODS AND SERVICES SOLD | 23'701.1 | 24'449.5 | -3.1 % | |
| Income from Financial Services |
989.4 | 1019.1 | -2.9 % | |
| Other operating income |
257.3 | 282.4 | -8.9 % | |
| Elimination of internal Group income |
-0.9 | -1.2 | -25.0 % | |
| TOTAL INCOME (SALES) | 24'946.9 | 25'749.8 | -3.1 % | |
1 Migros retail sales CHF 21'037.2 million (previous year CHF 21'556.7 million), of which foreign retail sales CHF 204.1 million (previous year CHF 207.3 million) by Migros France and Migros Germany.