Culture Percentage & Development Fund
Migros makes numerous cultural and social contributions to strengthen social cohesion in Switzerland. These revolve around Migros Culture Percentage and the Engagement Migros development fund.
Migros Culture Percentage
In 2020, Migros Culture Percentage invested CHF 142 million in culture, society, education, leisure and the economy. The permanent institutions include Migros Club School, the GDI Gottlieb Duttweiler Institute, the four "im Grünen" parks, the excursion destination Monte Generoso and the Migros Museum of Contemporary Art.
Migros Culture Percentage also organises events of its own, supports projects and artists, and promotes young talent. On a national level, this is done by the Federation of Migros Cooperatives; on a regional level, by the ten Migros Cooperatives.
Migros Culture Percentage was initiated in 1957 by Gottlieb Duttweiler and incorporated in the statutes as an independent business unit – on an equal footing with the economic success of the company. Migros' voluntary cultural and social commitment is unique worldwide.
With annual investment of some CHF 120 million, Migros' biggest contribution to society is made by Migros Culture Percentage.
Migros Culture Percentage expenses 2020 by area
Area
in CHF million
Education
87.7
Culture
23.1
Economy
3.5
Leisure
14.2
Society
7.8
Administration
5.3
Total
141.7
Migros Culture Percentage expenses 1957 – 2020
in CHF million
Year
per year
cumulated
1957
5.3
5.3
1958
6.1
11.4
1959
6.6
18
1960
8
26
1961
9.8
35.8
1962
12.3
48.1
1963
13.8
61.9
1964
15.3
77.2
1965
17.4
94.6
1966
19
113.6
1967
21.2
134.8
1968
23.3
158.1
1969
24.9
183
1970
27.6
210.6
1971
33.1
243.7
1972
38.9
282.6
1973
42.9
325.5
1974
43.7
369.2
1975
49.1
418.3
1976
49.5
467.8
1977
55.8
523.6
1978
56.6
580.2
1979
57.2
637.4
1980
63.5
700.9
1981
66.9
767.8
1982
72.2
840
1983
72.5
912.5
1984
74.5
987
1985
79.5
1'066.5
1986
83.4
1'149.9
1987
83.3
1'233.2
1988
84
1'317.2
1989
91.1
1'408.3
1990
98.4
1'506.7
1991
101.4
1'608.1
1992
106.5
1'714.6
1993
105.2
1'819.8
1994
107
1'926.8
1995
107
2'033.8
1996
109
2'142.8
1997
105
2'247.8
1998
106
2'353.8
1999
121
2'474.8
2000
109
2'583.8
2001
120
2'703.8
2002
123
2'826.8
2003
114
2'940.8
2004
114
3'054.8
2005
112
3'166.8
2006
116
3'282.8
2007
127
3'409.8
2008
119.7
3'529.5
2009
114.1
3'643.6
2010
114.9
3'758.5
2011
117.6
3'876
2012
125
4'001
2013
120.3
4'121.3
2014
122.3
4'243.6
2015
120.2
4'363.8
2016
120.2
4'484
2017
122.4
4'606.3
2018
120.1
4'726.4
2019
117.9
4'844.3
2020
141.7
4'986
Total up to 2020
Engagement Migros development fund
With Engagement Migros, complemented by Migros Culture Percentage, Migros has extended its voluntary social responsibility to other companies of the Migros Group. The Engagement Migros development fund was established in 2012 and has steadily stepped up its support activities ever since.
67 projects were supported in the reporting year. The development fund is financed with 10% of the dividends of the subsidiaries, including Denner, Migros Bank, Migrol and migrolino. A total of CHF 16 million was made available in 2020 (CHF 16 million spent).
Engagement Migros expenses 2016 – 2020
in CHF million
2016
2017
2018
2019
2020
Made available
10.8
11.3
15.6
19.8
15.8
Spent
10.5
14.8
16.5
17.9
15.9
Engagement Migros supports pioneering projects in social change that break new ground and test future-oriented solutions. At present, projects are supported in seven areas: Mobility, Nutrition, Circular Economy, Museums & Public, Creatives & Market, Collaborative Innovation and People & Digitalisation.
