Income trend (sales trend)

Cooperative Retailing

The activities of the regional Migros Cooperatives and the Federation of Migros Cooperatives and the services of the Group's logistics companies are combined in the strategic business unit Cooperative Retailing.

Consolidated sales of CHF 17.736 billion (+5.0%) were generated in Cooperative Retailing. Due to the new digital strategy, this also includes Migros Online SA (formerly LeShop.ch) with sales of CHF 266 million (+40.0%). The ten regional Cooperatives, including subsidiaries, recorded domestic sales of CHF 15.062 billion (+2.5%). Sales of CHF 1.498 billion (+9.5%) were generated abroad. Total sales of the Cooperatives stood at CHF 16.559 billion (+3.1%). The domestic market share was 15.9%, up from 15.2% a year earlier.

In local currency terms, Migros France suffered a slight decline in sales year-on-year, to EUR 107 million (–0.5%). Tegut benefited from the coronavirus pandemic and increased its sales to EUR 1.258 billion (+17.7%).

Migros supermarkets and hypermarkets generated domestic sales of CHF 12.455 billion (+7.4%). The coronavirus pandemic changed the purchasing behaviour of many consumers. Consumers spent more time at home and increasingly shopped in smaller outlets, which in turn recorded double-digit growth. 2020 was another year in which Migros reduced its prices. Since September 2020, permanent price reductions had been applied to 700 supermarket items.

The specialist markets Micasa, SportXX, melectronics, Do it+Garden and OBI increased their sales to CHF 1.717 billion (+5.6%), despite the lockdown in spring 2020. The growth in trade online of 138.8% was able to compensate for the temporary closure of the markets.

Regional and sustainable products continued to prove particularly popular with customers in 2020. Organic food sales increased by 15.6%. At CHF 3.382 billion, sales of products with ecological or social added value recorded growth of 7.4%.

As every year, the regional Cooperatives made substantial investments in the construction of new stores and the renovation of existing ones. However, the Migros network of domestic sales outlets decreased by 11 in total to 726 sites at the end of 2020. The sales area for super­markets/hypermarkets, specialist markets and catering services fell to 1'415'437 m² (–4.3%). The productivity per area in supermarkets and hypermarkets in Switzerland totalled CHF 13'104/m² (+6.3%), while the corresponding figure in specialist markets was CHF 3'763/m² (+4.7%).

The catering sector suffered a sharp decline in sales due to coronavirus, falling CHF 307 million to CHF 434 million (–41.5%).

In the health sector, the Medbase Group continued to expand its medicines and pharmacies units. Its takeover of zahnarztzentrum.ch in mid-2020 has also seen Medbase develop dentistry as a business segment. Thanks to acquisitions and organic growth, overall sales of the Medbase Group rose by 68.4% to CHF 380 million.

Commerce

The strategic business unit Commerce (excluding Migros Online SA, formerly LeShop) generated consolidated sales of CHF 7.733 billion (–1.3%) in the reporting year. This includes the sales of CHF 196 million posted by Magazine zum Globus and Swisstherm up to the time of their disposal.

The sales of the remaining companies totalled CHF 7.538 billion (+14.3%). In addition to the strong growth recorded by Digitec Galaxus, Denner in particular performed extremely positively and increased its sales to CHF 3.762 billion (+15.7%) amid strong competition from other discounters. The convenience store migrolino has grown successfully both in its shop business and wholesale business and posted sales of CHF 716 million (+20.8%). The online offensive carried out by Ex Libris over the past few years has proven to be a success. The sharp acceleration in online sales growth meant that Ex Libris was able to offset the loss in turnover resulting from the closure of branches during the lockdown. Sales climbed 22.4% to CHF 122 million. Migrol suffered a drop in sales to CHF 1.227 billion (–20.8%) on the back of the fall in fuel prices and a decline in the number of journeys made by private vehicles.

In the e-commerce business, Migros further cemented its position as the market leader. Total online sales across all divisions of Migros Group grew by 31.0 % to CHF 2.995 billion. Major contributors in this regard were Digitec Galaxus, with striking growth in Switzerland of 56.4% to CHF 1.699 billion, as well as the strong performance of the Migros Online supermarket (+ 40.0% to CHF 266 million).

Migros-Industry

The strategic business unit Migros-Industry generated consolidated sales of CHF 5.975 billion (+1.8%) in 2020. With its industrial companies, Migros is one of the biggest producers of own-brand products. At the same time, it supplies many third-party customers with its products. In 2020, the company felt the effects of the coronavirus in third-party business. However, thanks to strong growth in the supply of Migros channels, it was able to compensate for these effects.

Travel

From March 2020 onwards, the Covid-19 pandemic brought global tourism to a virtual standstill. Sales in the strategic business unit Travel slumped accordingly. At CHF 732 million, Migros suffered a fall in sales of 38.4% compared with the previous year. Without its new acquisition, Vtours, the downturn in sales would have been even greater. Although a decline of more than 50 % was registered across all areas of the business unit, the holiday home rental agency Interhome was able to limit the fall in sales to 30.7%, as the services it provides were best suited to the needs of this period. Bedfinder ended up recording slight growth despite the pandemic.