Vocational Training Marketing and Quality Management
The Migros Group's vocational training is promoted under the New Talents – 3300 Lehrstellen mit Zukunft (New Talents – 3300 apprenticeships with prospects) label. It presents itself with a wide range of activities in social media and print media, on online platforms and at training fairs.
Information events are held for pupils as well as parents. The vocational training website provides details about more than 40 different professions and 34 companies in the Migros Group as well as the corresponding contact persons. In addition, videos on vocational professions provide an insight into the daily routines of trainees in their working and training environments. The Migros Group's vocational training also operates a Facebook fan page with various posts about vocational training.
Under Article 8 of the Swiss Vocational Training Act (BBG), companies that train apprentices are obligated to integrate quality management into vocational training. The Migros Group evaluates the quality of its vocational training processes every two years. This ensures compliance with the legal provisions and the company's internal criteria, as well as highlighting potential optimisations.