Leisure facilities – more quality of life for all

In today's hectic world, people need places where they can relax their bodies and minds. Migros has been responding to this need with its leisure facilities since the 1970s. It established itself as a leader in the health and leisure market long before the spa trend began. Thanks to the expansion of its business activities in the preventive medicine area, Migros now operates a wide range of leisure facilities and health centres. It thereby aims to improve the quality of life of everyone and make a specific commitment to public health.

The Migros Retail Committee introduced the Health and Leisure strategy in spring 2013. It shows the possibilities for growth in the sectors of fitness, medical services and golf and how the available potential can be tapped. By enhancing its leading position in the health and leisure market, Migros is striving to be a strong proponent of health. Last but not least, it is also an effective way to stand out among the competition.

• 65 gyms, spas and aquaparks, including Elements (Germany) and Vitam (France)
• 12 Medbase health centres
• 6 Golfparks and 2 GolfCampuses

Migros gyms, spas and aquaparks
In 2013 Migros continued to consolidate its leading position in the Swiss fitness and spa market by opening nine new fitness centres: the number of facilities currently stands at 65. The Activ Fitness subsidiary opened new centres in Martigny, Bulle, Nyon and La Chaux-de-Fonds and is planning to open the first one in Losone, Ticino. Fitnesscenter Frenkendorf, a new brand from the Migros Cooperative Basel, opened in April. In Central Switzerland, ONE Training Center in Rotkreuz was expanded. In Eastern Switzerland, MFIT opened branches in Winterthur and Kreuzlingen, and Migros Cooperative Aare invested in the FlowerPower 30 spin-off in Schönbühl, which offers 30-minute courses.

• 148'300 annual members (+12%)
• 8.8 million visitors (+13.6%)
• 13'019 IC cardholders (+25.6%)*
  
  Change on previous year in %
  * relating to the 62 facilities in Switzerland

Migros Freizeit Deutschland GmbH, a subsidiary of the Migros Cooperative Zurich, opened new Elements centres in Munich and Stuttgart in 2013. An additional centre in Munich and a new one in Frankfurt are planned for 2014. The Intercity Card, Migros' general season ticket for more exercise and health, is now valid in 53 towns and cities and 60 facilities, making it the biggest health-promoting network in Switzerland.

Overview Migros gyms/spas/aquaparks:

Medbase: a focus on health
Medbase offers holistic medical and paramedical advice and care. It currently operates 12 health centres. A new health centre was opened in Zurich in 2013. Thanks to the long-standing partnership with the Migros fitness facilities, patients benefit from a complete range of services consisting of medical care, therapies and training. The Migros Cooperatives Aare, Lucerne, Eastern Switzerland and Zurich have held a 68 percent stake in Medbase AG since 2010. The Federation of Migros Cooperatives took over the shares of the Migros Cooperative Aare in 2013.

Migros Golfparks

«Golf for all» – Migros has been pursuing this goal since 1995 with six Golfparks and two Golfcampuses. With a total of 180 holes, Migros is the largest provider of public golf facilities in Switzerland. The Migros Golfparks play a major part in making the game of golf a mass sport. The Golfparks have been a member of the Swiss Golf Association (ASG) since 2007. With the Migros ASG GolfCard, golfers identify themselves as members of a recognised organisation of golfers who do not belong to a club, including in other countries.

Consistent with the strategic focus on youth promotion, the Migros Golfparks have standardised their junior training and defined clear training standards in collaboration with the ASG/Swiss PGA. In 2013 Golfpark Trophy, Switzerland's biggest golf tournament, was held for the fifth time, setting a new record of 1147 participants. The tournament was played on all six Migros Golfparks throughout Switzerland. For the first time, the Migros Golfparks published an image magazine with information for beginners and professionals, as well as three image films that focused on the excellent value for money that Migros is known for.

• 13'082 holders of the ASG GolfCard Migros
• 411'325 rounds of golf played
• 21 million balls hit on the driving range
• 1'213 handicap tests
• 180 holes