▶ Risoletto – 10 features ranging from the procurement of raw materials through to Migros Culture Percentage
01 ––
From West Africa to Buchs – the sustainable journey of cocoa beans to Chocolat Frey
▶ Play video
02 ––
100% UTZ-certified cocoa at Chocolat Frey – just one example of how Migros leads the way
▶ Play video
03 ––
Riseria Taverne and Risoletto's rice – careful selection of suppliers and meticulous production
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04 ––
Risoletto comes from
the chocolate heart of
Migros Industry
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05 ––
Quality assurance for
food and consumer
goods – Migros' Swiss Quality Testing Services
▶ Play video
06 ––
94 276 employees from
152 countries – dedicated
to Risoletto and much more
▶ Play video
07 ––
Risoletto passes through many female fingers –
the backbone of Migros
▶ Play video
08 ––
Taking the bitter with
the sweet – one of
3500 trainees at Migros
▶ Play video
09 ––
Just like magic – why Risoletto never runs out
in more than 700 Migros stores and branches
▶ Play video
10 ––
Blind tasting session
with insiders – Risoletto
at the FMC's Assembly
of Delegates
▶ Play video
Das will ich sehen
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Award-winning products for everyone

Migros is continuously expanding its range of sustainable products that offer particular ecological or social added value. The new Alnatura organic supermarkets have been popular.

Migros offers a wide range of certified products with ecological or social added value. The total sales of the sustainable labels such as Bio, TerraSuisse, Max Havelaar, MSC and the regional label «Aus der Region. Für die Region» (From the region. For the region.) increased by 8% to a total of CHF 2.8 billion in comparison to the previous year. The range of sustainable and regional labels makes up 19% of the total sales of Cooperative Retailing (retail excl. tegut...).

Organic leading the way

In the reporting year, Migros reduced the prices of 100 organic products by 10% on average. In addition, it established a chain of organic supermarkets in Switzerland together with the German organic pioneer Alnatura. The Migros Cooperative Zurich now operates three Alnatura stores, with more being planned. Migros is also aiming to adopt around 300 Alnatura items in the product range of its own stores. These are expected to be available by the end of 2014 in around 60 branches in German-speaking Switzerland as well as ten test branches in the Romandie and Ticino. Research into organic products is also supported: in 2013 Migros funded a project for the difficult task of producing rapeseed oil organically, as well as for developing natural remedies for the organic aquaculture of salmon.

Charts on total sales, sustainable labels and sales per label



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Greater animal welfare in Swiss stables

With its range of label products, Migros makes an important contribution to animal welfare on Swiss farms. Under the Bio label, the TerraSuisse label and the Optigal brand, the production practices of farmers exceed the requirements of Swiss animal welfare with regard to animal-friendliness. Migros' label requirements are being tightened continuously. For example, in 2013 it was stipulated that TerraSuisse calves must be given more freedom to roam outdoors. Use of antibiotics was also restricted. Furthermore, soya may no longer be used as a replacement feed for the Migros products Bio-Weidebeef and Weide-Beef or TerraSuisse pasture milk. In addition to the new requirements, Migros supports research at the University of Bern in order to reduce the use of antibiotics even further.

FSC label as standard

Thanks to continuous efforts, the FSC label has become the standard for wood and paper products throughout Migros. With more than 2000 products and a turnover of CHF 196 million, Migros has the largest range of FSC-certified products in Switzerland. Sales fell slightly in comparison to the previous year (–2.5%). This was due to price reductions and the loss of sales from Animanca.

Migros has pledged to ensure that three quarters of the wood and paper products in supermarkets will be offered in accordance with the sustainability guidelines (FSC or from recycling) by 2015. More than 80% of products already conform to these guidelines at present. The product range is to be expanded even further over the coming years.

Direct link between producers and consumers

According to the Consumer Barometer, the Migros label «Aus der Region. Für die Region.» (From the region. For the region.) (AdR) enjoys a high level of public confidence. Around 8000 AdR products are now available. In the reporting year, its annual sales amounted to CHF 827 million. Migros is boosting the regional economy with the AdR label. For example, in the Migros Cooperative Eastern Switzerland, 60% of fresh milk is sold under the AdR label. The milk originates from 41 farms in eastern Switzerland.

Migros is also one of the world's biggest own-brand producers: the newly launched programme «Von uns. Von hier» (From us. From here.) provides a reminder that the company produces around 10'000 products domestically in its own industrial enterprises. This allows it to offer Swiss quality at fair prices.

Migipedia also bridges the gap between producers and consumers: in addition to being able to rate products, users of the Migros online platform can also suggest new ones. In 2013 a total of seven products were created with the help of the Migipedia community, including Mojito toothpaste and Mary Jane's Swiss Chilbi.

More on the topic: Product Range and Labels

Line-caught fish

Migros is a member of the International Pole and Line Foundation and was the first retailer in Europe to add line-caught tuna to its range under the MSC label. By the end of 2013, it had switched its entire own-brand range of tinned pink tuna to pole and line fishing.

» Line-caught fish

Expansion of Fairtrade range

Migros wants to expand its range of Fairtrade products by 75% between 2011 and 2015 and offer additional Fairtrade Max Havelaar tinned products. As there are hardly any certified suppliers for tinned products, Migros is playing a pioneering role and convincing farmers and processors of the benefits of Fairtrade certification.

» Expansion of Fairtrade range

LED lights shaking up the market

In 2013, sales from LED lights increased to a quarter of the entire lighting revenue. At the same time, lighting prices fell by 40% within a year. They therefore pay for themselves after just a short period of use.

» LED lights shaking up the market

More organic cotton

Migros is aiming to double its range of clothes made from organic cotton between 2011 and 2015. In 2013 it significantly expanded its range of baby clothes, children's clothing and women's underwear made from organic cotton and is well on course to achieve its objective. Total sales from organic cotton textiles rose by 33% to CHF 44 million in comparison to the previous year.

» More organic cotton