Sustainable products on the rise

Shopping with a clear conscience is easy at Migros. In 2009, Migros expanded its range of sustainable top products and increased turnover by 5 per cent as a result.

Migros is aware of its responsibility at the interface between supply and demand. This is why Migros takes great care to stock its shelves with products that, to the best of its knowledge and belief, were made with respect for human beings, animals and the environment. The retailer requires its suppliers to meet international standards  – even for products not labelled as such.

Value added, ecologically and financially

Over and above the high standard it meets in its regular assortment, Migros carries a growing range of label products that offer a particular ecological or social value added. The company generated a total turnover of 2.1 billion francs, an increase of 5 per cent over the previous year. Sustainable label products currently account for 14 per cent of total turnover.

In the year under review, Migros continued putting much effort into developing its labels: in spring 2009, the retailer was the first Swiss company with nationwide operations to roll out the new Topten label   for particularly energy-efficient electric appliances and consumer electronics. Then, last autumn, Migros piloted a range of fair-trade baby and children's wear made from organically grown cotton.

Also in 2009, Migros began stocking a line of organic cosmetics called "I am natural". This line comprises a full range of 23 hair and body-care products made from primarily organic plant-derived oils and extracts and that are guaranteed not to have been tested on animals.