Nutrition: for guilt-free pleasure
In 2009, Migros developed impressive new products to help its customers adopt a healthier lifestyle. Now there is even a milk chocolate bar for people with a lactose intolerance.
Allergies and food intolerances are a major health issue. In 2009 Migros was able to add another 30 products to its range of items awarded the aha! quality label of the Swiss Centre for Allergy, Skin and Asthma.
The good news for chocoholics in particular is that since 2009, the Migros range includes a milk chocolate bar suitable for anyone with a lactose intolerance. There is now also bouillon soup and a gravy for people with certain food allergies and intolerances to eat and enjoy. And for those with extremely sensitive skin, the company last year expanded its Zoé Ultra Sensitive line of cosmetics which manages without aromatic substances and preservatives. A total of 58 products on the retailer's shelves carried the aha! quality label at the end of 2009.
Migros is supportive of people who want to eat a healthy diet and live a healthy lifestyle. Délifit menus at Migros restaurants are made with them in mind and never contain more than 600 calories. Each dish is designed to provide a balanced meal with all the vital nutrients and at most 25 grams of fat. A hot and cold Délifit buffet allows customers to combine dishes to their taste, also to take away.
Migros Food Facts
A balanced diet adapted to individual needs can benefit also from the Actilife and Léger product lines. They are labelled with comprehensive data relating to nutritive values, the Migros Food Facts. Customers can see from the data how much energy, sugar, fat, saturated fatty acids and salt a portion of the product contains and what percentage of their daily requirement it provides. By the end of 2011, all prepackaged Migros foods will be labelled with additional nutritive data. Meanwhile, seven new products were added to the Actilife range in 2009..
Migros team of nutritionists
For more information about a healthy lifestyle or advice on a balanced diet, consumers can turn to the Migros team of nutritionists, who are also standing by on the M-Infoline. Migros has been answering customers’ and employees’ questions about nutrition for more than 20 years. In 2009, some 2'500 people contacted the Migros nutritionists with questions relating to all aspects of nutrition. The most frequently asked questions concerned allergies and food intolerances, food labelling, shelf life and hygiene.
By providing this service, Migros offers active, immediate and straightforward guidance to the many who want more information about healthy lifestyles.