The Migros Culture Percentage – fact and figures

The idea for the Migros Culture Percentage goes back to Migros’ founder Gottlieb Duttweiler. More than 50 years ago, this visionary man established the Culture Percentage in order to make culture and cultural assets available to the less fortunate members of society as well as to make education – for personal growth and professional development – available to everyone.

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  • The promotion of arts and culture 2009

    During the past year, Migros Culture Percentage has continued to promote contemporary culture, with the aim of reflecting current social developments and making high-quality cultural projects accessible to the general public at large.

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  • Serving society

    Migros Culture Percentage contributes to social solidarity with the aim of improving quality of life in Switzerland.

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  • Education for everyone

    The motto is as up-to-date today as it was 60 years ago. Education for Everyone, the Migros Culture Percentage commitment to education, enjoys great significance and tradition.

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  • Experience Nature

    The four Green Meadow Parks and the Monte Generoso, a destination with a fantastic panoramic view of Lake Lugano and Lombardy, offer relaxation and a chance to enjoy the great outdoors for young and old.

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Economic and social trends

Through the renowned Gottlieb Duttweiler Institute (GDI) and the Gottlieb Duttweiler Chair of International Retail Management at the University of St. Gallen, Migros Culture Percentage supports research on economic and social trends and leads the ongoing discourse on these topics.

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