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The Migros Culture Percentage – fact and figures
The idea for the Migros Culture Percentage goes back to Migros’ founder Gottlieb Duttweiler. More than 50 years ago, this visionary man established the Culture Percentage in order to make culture and cultural assets available to the less fortunate members of society as well as to make education – for personal growth and professional development – available to everyone.
Besides the commercial objective of providing goods and services at the best possible value for money, the statutes of the Federation of Migros Cooperatives hold, on an equal footing, the corporate objective of bringing cultural and educational services closer to the broader spectrum of the population. The Migros Culture Percentage is a voluntary commitment of Migros, firmly anchored in the statutes, and active in the sectors of culture, society, education, leisure and the economy.
The Federation of Migros Cooperatives and the ten Migros Cooperatives are committed to making an annual contribution to the Migros Culture Percentage. The amount of this contribution is based on sales turnover and it continues to be made even when there is a downturn in the performance of the retail sector. Since its inception, Migros has invested more than CHF 3.3 billion to build the value and the activities of the Migros Culture Percentage.
Institutions
The main pillars of the Migros Culture Percentage are institutions in the sectors of culture, society, education, leisure and the economy. They include the Migros Club School, the Eurocentres, the GDI Gottlieb Duttweiler Institute in Ruschlikon, the L’arc in Romainmôtier, the four Green Meadow Parks, the Ferrovia Monte Generoso, as well as the Migros Museum of Contemporary Art.
Diverse cultural access
The cultural projects of the Migros Culture Percentage emerge from the interplay between tradition and innovation. Their target audience is clearly defined and they reach a wide spectrum of the population. The key objective is to make it possible for people to access current artistic forms of expression – as artists and as audiences.
Promotion of Swiss culture
Another emphasis of the Migros Culture Percentage is the support of projects with financial contributions and young talent via talent competitions. The Federation of Migros Cooperatives is primarily involved with projects, institutions and events of national significance, or those that have seminal influence. The promotion of local projects and institutions lies within the responsibility of the ten regional cooperatives.
Lifelong learning
“Education for everyone” has always been one of the most important activities of the Migros Culture Percentage and has made an essential contribution to the broader population on a very individual level - personal and professional development. So it’s not surprising that more than half of the annual budget is invested in the 50 Migros Club Schools in Switzerland and the 30 Eurocentres language schools in 15 countries.