Economic and social trends

Through the renowned Gottlieb Duttweiler Institute (GDI) and the Gottlieb Duttweiler Chair of International Retail Management at the University of St. Gallen, Migros Culture Percentage supports research on economic and social trends and leads the ongoing discourse on these topics.

Gottlieb Duttweiler Institute (GDI)

In spite of the economic crisis, 2009 was not a bad year for the Gottlieb Duttweiler Institute. The newly renovated and enlarged building was hugely popular with the guests, as confirmed by the high number of users.
GDI’s own events were also very successful. Presenting world-class luminaries speaking on relevant current topics proved once again to be a winning recipe. Malcolm Gladwell, Sir Stuart Rose and Jack Trout came to Rüschlikon – to name just a few of the greats.
No less sought-after were the GDI publications and lectures, which continue to meet a need for in-depth analysis and informed debate – maybe even more so in view of the crisis.