01 ––
From West Africa to Buchs – the sustainable journey of cocoa beans to Chocolat Frey
▶ Play video
02 ––
100% UTZ-certified cocoa at Chocolat Frey – just one example of how Migros leads the way
▶ Play video
03 ––
Riseria Taverne and Risoletto's rice – careful selection of suppliers and meticulous production
▶ Play video
04 ––
Risoletto comes from
the chocolate heart of
Migros Industry
▶ Play video
05 ––
Quality assurance for
food and consumer
goods – Migros' Swiss Quality Testing Services
▶ Play video
06 ––
94 276 employees from
152 countries – dedicated
to Risoletto and much more
▶ Play video
07 ––
Risoletto passes through many female fingers –
the backbone of Migros
▶ Play video
08 ––
Taking the bitter with
the sweet – one of
3500 trainees at Migros
▶ Play video
09 ––
Just like magic – why Risoletto never runs out
in more than 700 Migros stores and branches
▶ Play video
10 ––
Blind tasting session
with insiders – Risoletto
at the FMC's Assembly
of Delegates
▶ Play video
1 2 3 4 5 6 7 8 9 10


In a challenging market environment, the Commerce Department managed to generate sales of CHF 6'982 million in the reporting year, representing an increase of 3.1%.

Migros Gropu sales Commerce
in CHF million20132012Change
in %
Net revenue from goods and services sold   
Magazine zum Globus797.5778.92.4
Depot (Gries Deco Group)422.1332.726.9
Office World Group175.8160.29.7
Ex Libris141.9153.8–7.7
Other companies45.036.922.0
Total net revenue from sales of goods and services sold6'981.66'769.23.1
Other operating income56.052.76.3
Total income (sales)7'011.46'797.43.1
Earnings before financial income, income tax and pension plan effect (EBIT)50.413.9262.6
Segment assets2'392.02'344.6 
Investments in long-term assets174.4193.9 

1 Sales decline at Interio due primarily to the transfer of DEPOT homeware stores and boutiques to Depot Schweiz AG as of 1 July 2012; adjusted sales decline -4.5%.


Distribution network


Distribution network Commerce


Distribution network Commerce
of sites
of sites
area (m2)
area (m2)
Denner stores466465185'420183'370
Denner Satellite stores (included Denner Express)325323  
Globus (Magazine zum Globus AG)403898'17897'508
Globus department stores151584'97185'106
Herren Globus252313'20712'402
Interio (furniture stores)111043'11539'053
Depot Switzerland292516'68815'258
Depot (Germany and Austria)391356191'808168'963
Office World242415'96915'969
Ex Libris881078'87010'450
Filling stations, total308287  
Migrol Auto Service/Migrol Service146150  
Filling stations (automat)162137  
Convenience Stores (migrolino and Migrol Shops)(145)(142)  
Convenience Stores301252  

1 These locations are divided into migrolino standalone, migrolino Migrol, migrolino Shell and migrolino Socar.


Business operations focused on expanding and defending the leading market positions of Denner, Globus, migrolino, Migrol and m-way/sharoo. At the same time, the cross-channel business models of Le Shop, Probike, OWiba and Ex Libris were consistently developed towards market leadership in light of the growing importance of e-commerce. To increase the competitiveness of migrolino and Depot sustainably, specific measures to improve efficiency were launched after years of very intensive growth.

Expansion and defence of the market position
Denner was able to defend its position as Switzerland's leading discounter with a 1.4% increase in sales to CHF 2'873 million. This was achieved by streamlining the store portfolio, expanding the sales areas and through a discount-oriented revision of the product mix strategy. By acquiring the fashion house Schild, Globus is now in a position to establish itself as the number one high-end retailer in the Swiss fashion market. The two successful companies will achieve a turnover of around CHF 1 billion in the future.

The dynamic growth of migrolino seen over the past two years continued, and by the end of 2013 a total of 55 former Esso shops had been converted to migrolino stores in collaboration with the Azerbaijani master franchise partner Socar. This increased the total number of shops to more than 240. At the same time, a 37.9% increase in sales to CHF 279 million was achieved in wholesaling. Migrol continues to be the top partner of migrolino. Despite a downturn in its core market for heating oil and motor fuel, it was able to defend its market position by increasing direct sales of heating oil and through its partnership with Amag (34 Amag petrol stations converted to Migrol).

In 2013 M-way strengthened its position as a centre of excellence for electromobility and now has ten locations throughout Switzerland. By establishing the peer-to-peer vehicle-sharing platform Sharoo with the strategic partner Die Mobiliar, Migros reinforced its commitment to entrepreneurship and sustainability.

Sustainable increase in competitiveness
With 61 new shops and consistent concept implementation at the point of sale, Depot generated sales of CHF 422 million (+26.9%). By commissioning the new distribution centre in Niedernberg (DE) and closing the 19 off-site warehouses, Depot laid the foundations for a sustainable increase in efficiency and conceptual quality.

Ex Libris continues to struggle in a declining market with major structural changes (sales decline: 7.7% to CHF 142 million), but has increased its market share considerably. Its leading position in cross-channelling was enhanced. During the strategic development of stationary retailing, the branch network was streamlined by closing 19 outlets and the reorientation of the shops was continued. This will already become apparent to customers this year in the pilot shops in terms of appearance, product range, integration of the cross-channel philosophy and the size of the sales areas.

At CHF 176 million, sales at OWiba (Office World and iba) were 9.7% up on the previous year's total. Interio also faced an extensive reorientation in 2013. With the online supermarket Le Shop, a 5.8% increase in sales to CHF 158 million was achieved. Probikeshop was able to increase its sales by 45.5% to CHF 32.6 million as a pure play online retailer.

To improve competitiveness and strengthen the company's market position on a sustained basis, net investments of around CHF 174 million were made in the reporting year, CHF 111 million of which in the Swiss market. The investment activities focused primarily on sales area expansions, renovations to increase the attractiveness of Denner and Globus, as well as investments to commission the new, automated distribution centre in Niedernberg (DE), which offers space for more than 100'000 pallets.

Sustainable development
Fulfilment of the basic social and ecological requirements is consistently encouraged and monitored in the companies of the Commerce Department. Other commitments of the Commerce strategic business unit in environmental and energy management, as well as its contributions to the Engagement Migros development fund, are disclosed in the Migros Group's sustainability reporting.

Targets and outlook
The Commerce Department is again aiming for solid growth of more than 3% in the current financial year. It will concentrate its activities on consolidating and stabilising the growth and innovation offensive introduced over the past years. At Globus, the measures will focus on the integration of Schild and the expansion of market leadership in the Swiss fashion market. At migrolino, the focus will continue to be on the systematic expansion towards leading the convenience market. At the same time, the main focus of the business activities will continue to be on the continued dynamic development of the company's e-commerce and cross-channel strategies. Ex Libris will strengthen its leading position in cross-channelling, and OWiba and Le Shop will strive for bigger market shares by strategically linking all sales channels to achieve greater customer proximity.