Figures & Development
In 2019, Migros further expanded its range of certified products. It also ensured socially acceptable working conditions along the supply chain and invested in supplier training.
Certified products
The Migros Group companies sell many products that offer social and ecological added value. Migros also offers a wide range of products for people with special dietary and health requirements. These include vegetarian and vegan products, and food for people with intolerances. In 2019, Cooperative Retailing offered 177 products with the aha! quality label for people with allergies and intolerances.
Cooperative Retailing is steadily expanding its range of sustainable products. This includes products that have been organically cultivated and fairly traded, and which conserve natural resources and guarantee a high standard of animal welfare. With the service "Nachhaltigkeitsanteil" (formerly Cumulus Green), holders of a Cumulus card can check the proportion of products in their shopping basket that carry a sustainable label. In 2019, the sustainable proportion stood at 21.6% (2018: 21.1%).
In 2019, the total sales of all products with a sustainable or health label or which originate from regional production rose by 1.0% in comparison to the previous year. These products made up about 31% of the total sales of Cooperative Retailing (excluding tegut).
Total sales of sustainable, health and regional label, Cooperative Retailing
Label sales, Cooperative Retailing 2019
| Cooperative Retailing, sales of the individual labels in CHF million |
2015 | 2016 | 2017 | 2018 | 2019 | Change from previous year in % |
|---|---|---|---|---|---|---|
| Organic (food) | 681 | 808 | 889 | 987 | 1049 | 6.3% |
| Aus der Region. Für die Region (AdR) 1 | 899 | 940 | 960 | 996 | 1019 | 2.3% |
| TerraSuisse | 714 | 708 | 714 | 744 | 729 | -2.0% |
| UTZ | 509 | 530 | 533 | 538 | 531 | -1.3% |
| FSC | 243 | 246 | 256 | 269 | 272 | 1.1% |
| MSC/ASC 2 | 136 | 162 | 173 | 176 | 206 | 17.0% |
| Eco or equivalent | 196 | 193 | 187 | 171 | 138 | -19.3% |
| Fairtrade Max Havelaar | 114 | 125 | 135 | 141 | 132 | -6.4% |
| aha! | 71 | 87 | 87 | 93 | 94 | 1.1% |
| Bio Cotton or equivalent 3 | 54 | 58 | 56 | 62 | 62 | 0.0% |
| Topten | 28 | 21 | 21 | 36 | 24 | -33.3% |
| Bio Garden | 4 | 4 | 5 | 5 | 5 | 0.0% |
| Total | 3'648 | 3'881 | 4'015 | 4'218 | 4'261 | 1.0% |
1 Includes the Migros Bio label and third-party organic brands (e.g. Alnatura, Hipp and Yogi Tea)
2 Die ausgewiesenen Umsätze umfassen Eco, Oeko-Tex Made in Green und Bluesign
3 Die ausgewiesenen Umsätze umfassen Migros Bio Cotton und GOTS
Fish & seafood
The Migros Group has set itself the objective of steadily increasing the proportion of fish and seafood with a sustainable label (MSC, ASC, Bio). The proportion in 2019 was 64.9% (2018: 54.4%).
Proportion of labelled fish products in the Migros Group
Vegetarian & vegan
At the end of 2019, the certified vegetarian and vegan range (V-Label) in Cooperative Retailing comprised 684 products. Despite a slight decrease by 2.8%, some innovative new products were added to the range, such as vegan raw cakes and vegetarian Cornatur fish fingers.
Development of certified vegetarian and vegan range
Social standards
It is important to the Migros Group that its products are produced under audited working conditions and are of the highest quality. It therefore defines mandatory social standards along the supply chain, has its producers audited and invests in training.
amfori BSCI
To ensure socially acceptable working conditions in the supply chain, the Migros Group demands that all suppliers and producers meet the minimum social requirements of the amfori BSCI Code of Conduct or equivalent requirements, such as SA8000, Sedex-SMETA and ICTI ETP.
In 2019, the Migros Group companies worked with about 9'700 suppliers. A total of 1'496 amfori BSCI audits were conducted, primarily in China. Further audits were carried out in India, Vietnam and Turkey. The results of the amfori BSCI audits were in line with the industry average.
amfori BSCI audits
amfori BSCI audits: breakdown by type of non-conformity
In addition to the amfori BSCI audits, specialists from Migros carried out 131 factory inspections in the reporting year, primarily in India and China. The inspections make it possible to gain an insight into the conditions of the factories on-site and to identify any non-conformities relating to amfori BSCI audits.
Cooperative Retailing also provides training, factory visits and courses to help its suppliers implement social standards. In amfori BSCI workshops, Migros specialists train factory representatives to prepare effectively for a BSCI audit or rectify any existing non-conformities. 259 workshops were held in 2019 (2018: 248). In addition, the staff in four Chinese factories were taught about employment law issues in a fun way using tablets from the organisation "Quizrr".
GlobalGAP GRASP
To ensure that fruit and vegetable producers offer socially responsible working conditions, the Migros Group adheres to the international standard GlobalGAP Risk Assessment on Social Practice (GlobalGAP GRASP) in countries where there is a moderate risk. Migros bases its risk assessment on the World Bank's World Governance Indicators (WGI 60-80). In 2019, the Migros Group increased the number of producers audited according to GlobalGAP GRASP by 6.6%.
Implementation GlobalGAP GRASP Migros Group
Product safety
In 2019, Cooperative Retailing performed 22'725 product tests in total. 22 products had to be recalled due to non-conformities, including eight cuddly toys with faulty stitching (risk of infant suffocation). Migros also recalled rusks sold under the "Original" brand, as transparent pieces of plastic were found in the product during inspection.
