Figures & Development
In 2019, Migros further expanded its range of certified products. It also ensured socially acceptable working conditions along the supply chain and invested in supplier training.
Certified products
The Migros Group companies sell many products that offer social and ecological added value. Migros also offers a wide range of products for people with special dietary and health requirements. These include vegetarian and vegan products, and food for people with intolerances. In 2019, Cooperative Retailing offered 177 products with the aha! quality label for people with allergies and intolerances.
Cooperative Retailing is steadily expanding its range of sustainable products. This includes products that have been organically cultivated and fairly traded, and which conserve natural resources and guarantee a high standard of animal welfare. With the service "Nachhaltigkeitsanteil" (formerly Cumulus Green), holders of a Cumulus card can check the proportion of products in their shopping basket that carry a sustainable label. In 2019, the sustainable proportion stood at 21.6% (2018: 21.1%).
In 2019, the total sales of all products with a sustainable or health label or which originate from regional production rose by 1.0% in comparison to the previous year. These products made up about 31% of the total sales of Cooperative Retailing (excluding tegut).
1 Products with two labels (e.g. Bio and Fairtrade Max Havelaar) were counted twice when collecting the data. 2 Total sales of Cooperative Retailing (excluding tegut...)Total sales of sustainable, health and regional label, Cooperative Retailing
Sales of each sustainable, health and regional label
in CHF million 12015
2016
2017
2018
2019
Change from previous year in %
Proportion of total sales 2019
Sustainable labels
2'678
2'854
2'968
3'129
3'148
0.6%
22.80%
Health labels
71
87
87
93
94
1.1%
0.7%
Regional labels
899
940
960
996
1'019
2.3%
7.4%
Total sales of labels 2
3'648
3'881
4'015
4'218
4'261
1.0%
30.8%
1 Includes the Migros Bio label and third-party organic brands (e.g. Alnatura, Hipp and Yogi Tea) 2 Die ausgewiesenen Umsätze umfassen Eco, Oeko-Tex Made in Green und Bluesign 3 Die ausgewiesenen Umsätze umfassen Migros Bio Cotton und GOTSLabel sales, Cooperative Retailing 2019
Cooperative Retailing, sales of the individual labels
in CHF million2015
2016
2017
2018
2019
Change from previous year in %
Organic (food)
681
808
889
987
1049
6.3%
Aus der Region. Für die Region (AdR) 1
899
940
960
996
1019
2.3%
TerraSuisse
714
708
714
744
729
-2.0%
UTZ
509
530
533
538
531
-1.3%
FSC
243
246
256
269
272
1.1%
MSC/ASC 2
136
162
173
176
206
17.0%
Eco or equivalent
196
193
187
171
138
-19.3%
Fairtrade Max Havelaar
114
125
135
141
132
-6.4%
aha!
71
87
87
93
94
1.1%
Bio Cotton or equivalent 3
54
58
56
62
62
0.0%
Topten
28
21
21
36
24
-33.3%
Bio Garden
4
4
5
5
5
0.0%
Total
3'648
3'881
4'015
4'218
4'261
1.0%
Social standards
It is important to the Migros Group that its products are produced under audited working conditions and are of the highest quality. It therefore defines mandatory social standards along the supply chain, has its producers audited and invests in training.
Product safety
In 2019, Cooperative Retailing performed 22'725 product tests in total. 22 products had to be recalled due to non-conformities, including eight cuddly toys with faulty stitching (risk of infant suffocation). Migros also recalled rusks sold under the "Original" brand, as transparent pieces of plastic were found in the product during inspection.