Products

Figures & Development

In 2019, Migros further expanded its range of certified products. It also ensured socially acceptable working conditions along the supply chain and invested in supplier training.

Certified products

The Migros Group companies sell many products that offer social and ecological added value. Migros also offers a wide range of products for people with special dietary and health requirements. These include vegetarian and vegan products, and food for people with intolerances. In 2019, Cooperative Retailing offered 177 products with the aha! quality label for people with allergies and intolerances.

Cooperative Retailing is steadily expanding its range of sustainable products. This includes products that have been organically cultivated and fairly traded, and which conserve natural resources and guarantee a high standard of animal welfare. With the service "Nachhaltigkeitsanteil" (formerly Cumulus Green), holders of a Cumulus card can check the proportion of products in their shopping basket that carry a sustainable label. In 2019, the sustainable proportion stood at 21.6% (2018: 21.1%).

In 2019, the total sales of all products with a sustainable or health label or which originate from regional production rose by 1.0% in comparison to the previous year. These products made up about 31% of the total sales of Cooperative Retailing (excluding tegut).

Total sales of sustainable, health and regional label, Cooperative Retailing

Sales of each sustainable, health and regional label

in CHF million 1
2015 2016 2017 2018 2019 Change from previous year in % Proportion of total sales 2019
Sustainable labels 2'678 2'854 2'968 3'129 3'148 0.6% 22.80%
Health labels 71 87 87 93 94 1.1% 0.7%
Regional labels 899 940 960 996 1'019 2.3% 7.4%
Total sales of labels 2 3'648 3'881 4'015 4'218 4'261 1.0% 30.8%

1 Products with two labels (e.g. Bio and Fairtrade Max Havelaar) were counted twice when collecting the data.

2 Total sales of Cooperative Retailing (excluding tegut...)

Label sales, Cooperative Retailing 2019

Cooperative Retailing, sales of the individual labels
in CHF million
2015 2016 2017 2018 2019 Change from previous year in %
Organic (food) 681 808 889 987 1049 6.3%
Aus der Region. Für die Region (AdR) 1 899 940 960 996 1019 2.3%
TerraSuisse 714 708 714 744 729 -2.0%
UTZ 509 530 533 538 531 -1.3%
FSC 243 246 256 269 272 1.1%
MSC/ASC 2 136 162 173 176 206 17.0%
Eco or equivalent 196 193 187 171 138 -19.3%
Fairtrade Max Havelaar 114 125 135 141 132 -6.4%
aha! 71 87 87 93 94 1.1%
Bio Cotton or equivalent 3 54 58 56 62 62 0.0%
Topten 28 21 21 36 24 -33.3%
Bio Garden 4 4 5 5 5 0.0%
Total 3'648 3'881 4'015 4'218 4'261 1.0%

1 Includes the Migros Bio label and third-party organic brands (e.g. Alnatura, Hipp and Yogi Tea)

2 Die ausgewiesenen Umsätze umfassen Eco, Oeko-Tex Made in Green und Bluesign

3 Die ausgewiesenen Umsätze umfassen Migros Bio Cotton und GOTS

Fish & seafood

The Migros Group has set itself the objective of steadily increasing the proportion of fish and seafood with a sustainable label (MSC, ASC, Bio). The proportion in 2019 was 64.9%

Fish & seafood

The Migros Group has set itself the objective of steadily increasing the proportion of fish and seafood with a sustainable label (MSC, ASC, Bio). The proportion in 2019 was 64.9% (2018: 54.4%).

Proportion of labelled fish products in the Migros Group

Migros Group, proportion of labelled fish products (MSC, ASC, Bio)
in %
2015 2016 2017 2018 2019
Cooperative Retailing 39.3 42.6 48.1 57.1 66.0
Industry & Wholesaling 27.4 35.3 36.3 42.6 58.4
Commerce 1 42.9 44.9 51.3 61.9 72.6
Migros Group total 37.0 41.2 45.8 54.4 64.9

1 incl. tegut…

Vegetarian & vegan

The V-Label denotes products that are suitable for a vegetarian or vegan diet.

Vegetarian & vegan

At the end of 2019, the certified vegetarian and vegan range (V-Label) in Cooperative Retailing comprised 684 products. Despite a slight decrease by 2.8%, some innovative new products were added to the range, such as vegan raw cakes and vegetarian Cornatur fish fingers.

Development of certified vegetarian and vegan range

Cooperative Retailing, vegetarian and vegan products (V-Label, Vegan Flower)
number of products
2015 2016 2017 2018 2019 Change from previous year in %
Certified vegetarian products 104 161 163 168 157 -6.5
Certified vegan products 272 429 488 536 527 -1.7
Total certified vegetarian and vegan products 376 590 651 704 684 -2.8

Social standards

It is important to the Migros Group that its products are produced under audited working conditions and are of the highest quality. It therefore defines mandatory social standards along the supply chain, has its producers audited and invests in training.

amfori BSCI

To ensure socially acceptable working conditions in the supply chain, the Migros Group demands that all suppliers and producers meet the minimum social requirements of the amfori BSCI Code of Conduct or equivalent requirements, such as SA8000, Sedex-SMETA and ICTI ETP.

amfori BSCI

To ensure socially acceptable working conditions in the supply chain, the Migros Group demands that all suppliers and producers meet the minimum social requirements of the amfori BSCI Code of Conduct or equivalent requirements, such as SA8000, Sedex-SMETA and ICTI ETP.

In 2019, the Migros Group companies worked with about 9'700 suppliers. A total of 1'496 amfori BSCI audits were conducted, primarily in China. Further audits were carried out in India, Vietnam and Turkey. The results of the amfori BSCI audits were in line with the industry average.

amfori BSCI audits

Migros Group, results BSCI Audits: first audits and follow-up audits 1 2015 2016 2017 2018 2019
Good 13% 12% 9% 8% 8%
Improvement needed 66% 74% 77% 81% 86%
Not fulfilled 21% 14% 14% 11% 6%
Number of employees 425 713 928 1382 1496

1 As of 2015, a new audit system based on the BSCI Code of Conduct version 2014 is being applied with the ratings A to E. The audit results from 2015 and 2019 have been converted into the previous audit system. A and B correspond to the rating 'Good', C to 'Improvement needed', and D and E to 'Not fulfilled'.

amfori BSCI audits: breakdown by type of non-conformity

Migros Group, amfori BSCI audits - breakdown by type of non-conformity 2015 2016 2017 2018 2019
Maximum working hours 57 450 684 1'095 1216
Management system 69 360 615 1'046 1173
Occupational health and safety (OHS) 95 176 194 223 158
Social partnership 47 88 63 53 33
Remuneration 51 32 30 41 19
Environmental requirements 13 18 13 15 10
Business ethics 7 18 17 27 9
Precarious working conditions 2 3 3 2 6
Discrimination 6 4 5 4 5
Child labour 5 2 4 4 4
Forced labour 3 7 5 3 3
Young workers 2 2 3 4 2
Right to freedom of association and collective bargaining 3 1 0 3 1
Earlier chapters from the 2009 version 1 8 - - - -
Total non-conformities 2 368 1'161 1'636 2'520 2'639
Total amount of audits with Migros producers 425 713 928 1'382 1'496

1 The audit chapters regarding documentation, working conditions, health & social facilities and accommodation have no longer been managed as separate chapters since 2016. For the year 2015, the data of these chapters have been combined under ‘Earlier chapters from version 2009’.

2 More than one non-conformity can be discovered per audit.

In addition to the amfori BSCI audits, specialists from Migros carried out 131 factory inspections in the reporting year, primarily in India and China. The inspections make it possible to gain an insight into the conditions of the factories on-site and to identify any non-conformities relating to amfori BSCI audits.

Cooperative Retailing also provides training, factory visits and courses to help its suppliers implement social standards. In amfori BSCI workshops, Migros specialists train factory representatives to prepare effectively for a BSCI audit or rectify any existing non-conformities. 259 workshops were held in 2019 (2018: 248). In addition, the staff in four Chinese factories were taught about employment law issues in a fun way using tablets from the organisation "Quizrr".

GlobalGAP GRASP

To ensure that fruit and vegetable producers offer socially responsible working conditions, the Migros Group adheres to the international standard GlobalGAP Risk Assessment on Social Practice (GlobalGAP GRASP) in countries where there is a moderate risk.

GlobalGAP GRASP

To ensure that fruit and vegetable producers offer socially responsible working conditions, the Migros Group adheres to the international standard GlobalGAP Risk Assessment on Social Practice (GlobalGAP GRASP) in countries where there is a moderate risk. Migros bases its risk assessment on the World Bank's World Governance Indicators (WGI 60-80). In 2019, the Migros Group increased the number of producers audited according to GlobalGAP GRASP by 6.6%.

Implementation GlobalGAP GRASP Migros Group

Migros Group, GlobalGAP GRASP implementation by strategic business unit 

in %
Cooperative
Retailing
Industry & Wholesaling Commerce 2 Migros Group total 1
Number of producers from high-risk countries
2018 821 136 626 1'045
2019 776 99 1'098 1'125
Number of producers from high-risk countries with GRASP audit
2018 658 100 476 817
2019 675 76 935 954
Implementation rate GRASP
2018 80% 74% 76% 78%
2019 87% 77% 85% 85%

1 Producers who deliver to several Migros Group companies are only counted once here.

2 incl. tegut…

Product safety

In 2019, Cooperative Retailing performed 22'725 product tests in total. 22 products had to be recalled due to non-conformities, including eight cuddly toys with faulty stitching (risk of infant suffocation). Migros also recalled rusks sold under the "Original" brand, as transparent pieces of plastic were found in the product during inspection.