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The Chairwoman and CEO’s Review of
the Year

Migros Group apprentices and trainees interviewed Ursula Nold
and Fabrice Zumbrunnen on the
events of the past year.

Migros formed the Reporting Academy
in 2021. Young talents at Migros will work with reporting experts over the coming years to create the Migros Annual Report of the future.

Making of
the film shoot

The Reporting Academy planned and produced a video interview with the Chairwoman and the CEO as the first new format for the Migros Annual Report.

How can a company reach the next ge-
neration through its annual report?
Which topics are
of particular interest
to Generation Z?

A look behind the scenes


Snapshots from the Reporting Academy workshops

The Migros Annual Report of
the future should...

The 12 ideas of the
M21 Reporting Academy

"... show what makes the Migros Group particularly sustainable."
"... be easy to understand for EVERYONE."
"... be honest and self-critical."
"... show how the Migros Group improves quality of life."
"... contain a personalised review of events."
"... put a spotlight on the 2.3 million Cooperative members."
"... show the diversity of the Migros Group."
"... be more interactive!"
"... show the achievement
of targets
"... be more emotional and accessible."
"... be clear, simple and concise."
"... show what Migros is committed to supporting."

Briefly introducing:
the M21 Reporting Academy

9 young talents at Migros
3 all-day workshops
1 day of filming with the Chair-woman and CEO

The Reporting Aca-
demy will continue
its work and develop new formats and
content over the
coming years.

All young people in
the Migros Group
are warmly invited
to join the Reporting Academy!

Any ques-
tions? Would you like to be
part of the Reporting Academy?

Then we look forward to
hearing from you!

The M21 Reporting Academy

Andrej, Giuliano,Kathrin, Zamira,Seraina, Albin, Mia,Tabea, Sina
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