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The Chairwoman and CEO’s Review of the Year
Migros Group apprentices and trainees interviewed Ursula Nold
and Fabrice Zumbrunnen on the events of the past year.
Migros formed the Reporting Academy
in 2021. Young talents at Migros will work with reporting experts over the coming years to create the Migros Annual Report of the future.
The Reporting Academy planned and produced a video interview with the Chairwoman and the CEO as the first new format for the Migros Annual Report.
How can a company reach the next ge-
neration through its annual report? Which topics are of particular interest to Generation Z? A look behind the scenes
Snapshots from the Reporting Academy workshops
The Migros Annual Report of the future should...
The 12 ideas of the
M21 Reporting Academy "... show what makes the Migros Group particularly sustainable." "... be easy to understand for EVERYONE." "... be honest and self-critical." "... show how the Migros Group improves quality of life." "... contain a personalised review of events." "... put a spotlight on the 2.3 million Cooperative members." "... show the diversity of the Migros Group." "... be more interactive!" "... show the achievement of targets transparently." "... be more emotional and accessible." "... be clear, simple and concise." "... show what Migros is committed to supporting."
Briefly introducing: the M21 Reporting Academy 9 young talents at Migros 1 day of filming with the Chair-woman and CEO
The Reporting Aca-
demy will continue its work and develop new formats and content over the coming years.
All young people in
the Migros Group are warmly invited to join the Reporting Academy! Any ques- tions? Would you like to be part of the Reporting Academy?
Then we look forward to
hearing from you!
The M21 Reporting Academy Andrej, Giuliano, Kathrin, Zamira, Seraina, Albin, Mia, Tabea, Sina