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Strategic business units

Cooperative Retailing

In 2021, the Migros Group expanded its online business, increased regional diversity, sold more sustainable products and reduced its prices. The consolidated sales of Cooperative Retailing remained stable at CHF 17.719 billion.

The ten regional Migros Cooperatives including subsidiaries generated sales of CHF 14.865 billion in Switzerland, not quite matching the outstanding performance of the previous year. The supermarkets and hypermarkets posted sales of CHF 12.344 billion (–0.9%); including the business of Migros Online, sales amounted to CHF 12.644 billion (–0.4%). Sales abroad came in at CHF 1.499 billion (+0.1%).

1.7%

average price reduction in the supermarkets and hypermarkets

Prices reduced
Migros reduced its prices in the supermarkets and hypermarkets by 1.7% on average. It thereby continued to pursue its strategy of offering its customers the best value for money. The retailer was able to finance these price cuts by continuously reducing costs.

The lower prices, combined with factors such as changes in consumer behaviour, meant that the average basket value was lower than in the previous year. Customers made smaller purchases than in 2021, but they visited the branches more often. This is reflected in a 3.6% increase in footfall to around 333 million purchases.

The ten regional Cooperatives now sell around 10’000 products bearing the label "Aus der Region. Für die Region" (From the region. For the region).

110

V-Love own-brand products with plant-based ingredients now sold

Focus on sustainability and regional products
Migros also increased regional diversity in 2021. For example, the ten regional Cooperatives now sell around 10’000 products bearing the label "Aus der Region. Für die Region" (From the region. For the region). This represents an increase of around 500 products. The range of sustainably produced food was also expanded in the reporting year. With the introduction of IP-Suisse grass-fed milk, Migros has become the first retailer in Switzerland to sell only sustainably produced milk. It also made improvements in the area of animal welfare. Since 2021, all eggs sold by Migros are free-range.

In order to simplify sustainable shopping, Migros launched M-Check in 2021. Unique in the Swiss retail sector, it evaluates Migros’ own brand products in terms of animal welfare and climate compatibility.

Migros also introduced innovations in meat and milk substitute products. The range of V-Love own-brand products with plant-based ingredients, which was launched in the previous year, has been expanded by 57 products to more than 110. 

Migros’ sales of products with ecological or social added value amounted to CHF 3.404 billion (+0.7%). Following strong growth in the previous year, organic food sales increased by a further 3.0% to CHF 1.250 billion.

Specialist markets record further growth
In 2021, the specialist markets Micasa, SportXX, melectronics, Do it + Garden and OBI were transferred to Migros Fachmarkt AG, which defines the strategic orientation of the formats and provides all central activities. The specialist markets maintained their momentum of the previous year even in the challenging environment of the pandemic. Sales rose by 0.9% to CHF 1.730 billion, while prices decreased by 2.2%. In-store business was the main contributor to this increase.

24.5%

increase in sales by online supermarket Migros Online

Migros Online extends leading position
The online supermarket Migros Online further extended its leading position in the Swiss market during the reporting year. Sales increased by 24.5% to a record CHF 330 million. The number of delivered orders again rose significantly by 38.0%.

Branch network expanded
Migros opened 18 new branches, including several local M and MM locations, an OBI specialist market and five Alnatura supermarkets. Nine locations were closed, most of which were independent catering businesses. The Migros sales network comprised a total of 735 locations (previous year: 726). The sales area of the supermarkets and hypermarkets, the specialist markets and the restaurants and takeaways increased by a net 1.5% to 1’437’315 m2.

Financial results Cooperative Retailing

in CHF million

2021

2020

Change in %

 

Net revenue from goods and services sold

 

 

 

 

Cooperatives incl. branches 1

16'364

16'559

–1.2%

 

Medbase (Medbase group and santémed health centres)

490

380

28.8%

 

FMC

5'434

5'618

–3.3%

 

Migros Online SA

330

266

24.5%

 

Logistics

408

423

–3.6%

 

Other companies

6

3

64.4%

 

Total net revenue from sales of goods and services sold

23'032

23'249

–0.9%

 

 

 

 

 

 

Elimination intra-sectoral

–5'313

–5'513

 

 

 

 

 

 

 

Sales per segment (net revenue from sales of goods and services sold)

17'719

17'736

–0.1%

 

Other operating income

438

1'691

–74.1%

 

Total income

18'157

19'428

–6.5%

 

Earnings before financial income and taxes

304

1'522

–80.0%

 

Segment assets

11'191

10'950

 

 

Investments in long-term assets

1'099

1'088

 

 

Employees

71'537

71'437

 

 

1 Cooperations inclusive domestic and foreign branches

Distribution figures Cooperative Retailing

 

Number of sites 2021

Number of sites 2020

Sales area (m 2 ) 2021

Sales area (m 2 ) 2020

Distribution sites Switzerland

 

 

 

 

Migros sites

 

 

 

 

M

368

367

301'309

300'290

MM

212

204

487'516

475'695

MMM

50

50

369'332

373'327

Total

630

621

1'158'157

1'149'311

MParcs/specialist market centres/Obi 1

40

40

244'129

234'243

Single-line stores 2

53

48

33'468

29'552

Total

93

88

277'597

263'794

Independent gastronomy businesses

12

17

1'561

2'332

Total sites

735

726

1'437'315

1'415'437

 

 

 

 

 

Distribution lines Switzerland

 

 

 

 

Supermarkets

 

 

 

 

M, MM and MMM

630

621

950'945

941'883

Alnatura 3

19

-

7'624

-

Other supermarkets 4

9

9

13'605

12'531

Total supermarkets

658

630

972'174

954'414

Specialist markets

 

 

 

 

Do it + Garden

41

41

96'685

97'323

Micasa

35

34

69'434

69'625

SportXX

65

63

79'561

76'931

Melectronics

101

101

39'636

40'284

Obi DIY superstore/garden

11

11

90'069

86'045

Total specialist markets

253

250

375'385

370'208

Gastronomy

 

 

 

 

M-Restaurants

-

153

-

77'738

Takeaways and other gastronomic formats 5

-

135

-

13'077

Total Gastronomy 6

235

288

89'756

90'815

 

 

 

 

 

Distribution sites other countries

 

 

 

 

France (Migros France)

 

 

 

 

MMM

2

2

10'883

10'883

MM

1

1

1'638

1'638

Germany

 

 

 

 

Tegut

296

283

313'040

306'178

Total other countries

299

286

325'561

318'699

 

 

 

 

 

Wholesaling cooperatives and other

 

 

 

 

Migros Partners

49

49

 

 

VOI

61

59

 

 

 

 

 

 

 

Health, leisure and foundations

 

 

 

 

Medbase locations

154

152

 

 

MiSENSO (audiology & optometry) 7

9

2

 

 

Fitness Switzerland 8

139

138

 

 

Fitness other countries 9

170

167

 

 

Aquaparcs 10

2

2

 

 

Sportparcs

3

3

 

 

Golfparcs

8

8

 

 

Foundations "Park im Grünen" and Monte Generoso

5

5

 

 

1 Site may include super/hypermarket branches

2 Outlets, Alnatura Bio supermarkets, independent Outdoor by SportXX stores, etc.

3 Alnatura is now shown separately; the area was previously assigned to M/MM/MMM sites

4 integrated in MParcs or specialist market centres

5 Chickeria (2020), Kaimug, Hitzberger, Coffee&Time

6 Adjusted calculation basis

7 integrated in Migros branches (shop-in-shop)

8 Migros Fitnessparks (incl. fitness park in Milandia sport and adventure park), Migros Fitnessclubs, Migros Fitnesscenter, Activ Fitness (AG), ONE Training Center (AG), Only Fitness; + FT-Club

9 ACISO Fitness&Health GmbH (ELEMENTS studios in Germany, INJOY franchise facilities in Germany, Austria and Belgium; FT-Clubs in Germany, Austria, Switzerland, Netherlands, Italy)

10 Säntispark, Bernaqua

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