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About Migros

Vision & Strategy

Migros is recognised by its customers, its employees and the general public as the leading company for improving quality of life. Our vision: a better life every day.

Migros’ products and services are oriented to everyday needs. Its range is directed at all sections of society and their specific needs for a better quality of life.

Our strategy

The strategy provides orientation for aligning the business entities of the Migros Group in five strategic business units (Cooperative Retailing, Migros Industrie, Commerce, Travel and Financial Services). It is formulated by the Executive Board on behalf of the Board of Directors of the Federation of Migros Cooperatives and approved by the latter. The entire Migros Group is bound by its targets, values, purpose and management principles.

The Migros Group is a diversified and vertically integrated group of companies with retail as the core business. Migros’ business entities act as stand-alone businesses as far as possible. They are assigned clear objectives and roles. Potential synergies are fully exploited.

Our targets
  • We are the undisputed market leader in the retail sector. In the other business units, we assume a leading position in the corresponding market segment.
  • We systematically ensure growth abroad with the intention of strengthening the existing business units and the Migros Group in Switzerland.
  • By expanding our digital business models (no-line) and transforming in-store retailing, we offer our customers the best and most complete shopping experience.
  • We ensure long-term profitability for the Migros Group as a whole.
Our promise
  • We are passionately committed to improving the quality of life of our customers. In the spirit of Gottlieb Duttweiler, we undertake to offer the best value for money.
  • As a model employer, we create a motivating, performance-oriented working environment that attracts and retains the best employees.
  • We undertake to create values for our cooperative members that guarantee the long-term and independent existence of Migros.
  • We aim to collaborate directly with our suppliers based on free markets and competition. We continuously improve our products and services. We set ecological and social standards for working and production conditions.
  • We take responsibility for our society. We promote the free and independent fulfilment of human potential. We manage our business in a socially responsible way that conserves resources. With our pioneering work, we create unique added value for people, wildlife and the environment.
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