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Reporting Academy

The Chairwoman and CEO’s Review of the Year

Migros Group apprentices interviewed Ursula Nold and Fabrice Zumbrunnen on the events of the past year.

The Reporting Academy enables the Migros Group’s young talents to develop new formats for the annual report.

In 2022, twelve apprentices and trainees from several Migros Group companies designed and produced a video quiz. The aim was to provide facts and figures about SportXX, the Hotelplan Group and SQTS in an entertaining and interactive way.

Welcome to “Mega Migi Mind”, the quiz about Migros in the 2022 financial year.

1/3

Within the Migros Group, SportXX is...

a specialist market.
a supermarket.
a cooperative.
next
2/3

How many SportXX locations were there in Switzerland at the end of 2022?

29
49
69
next
3/3

SportXX carried out a total of 22’333 3D foot and gait analyses in 2022.

True
False
next
1/3

Which destinations can you travel to with Hotelplan Suisse?

Switzerland
Europe
All countries worldwide
next
2/3

In 2021/2022, the sales of the Hotelplan Group were 122.5 % higher than in the previous financial year.

True
False
next
3/3

How many employees did the Hotelplan Group employ worldwide in 2021/2022?

282
2’082
22’082
next
1/3

SQTS is the analysis laboratory of the Federation of Migros Cooperatives, and is where food is tested.

True
False
next
2/3

SQTS stands for “Super Quality Top Service”.

True
False
next
3/3

“Elephant toothpaste” consists of water, hydrogen peroxide, potassium iodide and...

soda.
washing-up liquid.
salt.
next

How can a company reach the next generation through its annual report? In 2021, the first year of its existence, the Reporting Academy formulated 12 ideas for the Migros annual report of the future.

In 2022, the young talents implemented two of these ideas in their video reports: to depict the diversity of the Migros Group and to make the annual report more interactive.

A look behind the scenes

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Pictures of the Reporting Academy 2022

The Migros Annual Report of the future should...

The 12 ideas of the Reporting Academy

“... show what makes the Migros Group particularly sustainable.”
“... be easy to understand for EVERYONE.”
“... be honest and self-critical.”
“... show how the Migros Group improves quality of life.”
“... contain a personalised review of events.”
“... put a spotlight on the 2.3 million Cooperative members.”
“... show the diversity of the Migros Group.”
“... be more interactive!”
“... show the achievement of targets transparently.”
“... be more emotional and accessible.”
“... be clear, simple and concise.”
“... show what Migros is committed to supporting.”
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12 young talents at Migros
3 reports
1 quiz show about the Migros Group
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The Reporting Academy will continue its work and develop new formats and content over the coming years.

All apprentices and trainees of the Migros Group are warmly invited to join the Reporting Academy!

Any questions? Would you like to be part of the Reporting Academy?

Then we look forward to hearing from you!

Reporting Academy M22/M21

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Alba, Albin, Andrej, Chiara, Gian, Giuliano, Kathrin, Keoni, Mia, Micha, Michèle, Mira, Moritz, Ilaria, Ines, Seraina, Sina, Svenja, Tabea, Zamira, & Zoe