Migros is recognised by its customers, its employees and the general public as the leading company for improving quality of life.
Migros’ products and services are oriented to everyday needs. Its range is directed at all sections of society and their specific needs for a better quality of life.
The strategy is formulated by the Executive Board on behalf of the Board of Directors of the Federation of Migros Cooperatives (FMC) and approved by the latter.
The Migros Group is a diversified and vertically integrated group of companies with retail as the core business. The Migros Group’s business entities act as independent businesses as far as possible, with clear objectives and roles. They are grouped into consumption categories according to their strategic focus (nutrition & enjoyment; health & well-being; lifestyle & home; payment, investment & financing).
Strategic initiatives create potential for added value and synergies, which can be implemented through a joint, integrative effort.
The mission statement is the core component of the strategy and consists of three elements: vision, values and raison d’être.
The vision has four dimensions:
Three core values determine how Migros employees work with customers and each other:
“We are committed each day to improving society and people’s quality of life.”