The Commerce Department is responsible for Migros’ Convenience and Discount food retail sub-segments. It also drives online growth with Digitec Galaxus. Market share was further increased in 2023.
earnings before interest and
taxes (EBIT) in CHF
Sales in the Commerce Department increased again despite the challenging environment. The subdued consumer sentiment and higher inflation were clearly reflected in the behaviour of customers.
At CHF 109 million, earnings before interest and taxes (EBIT) were below the previous year’s result of CHF 126 million. This was due in particular to lower margins and the investment in expanding Galaxus Deutschland.
increase in platform sales by the
Digitec Galaxus group
With the clearly positioned retail portfolio, Migros assumes a leading market position in the Convenience and Discount sub-segments and the fast-growing Online channel. The retail portfolio thus makes an important contribution to the profitable growth of the Migros Group.
Digitec Galaxus increased its platform sales (including international business) by 13.1 % to CHF 2.744 billion. In Switzerland, the company grew faster than its competitors and increased its share of the online market and the overall market. Its market share in Germany also increased. Galaxus International increased its sales by 54.0 %.
Ex Libris, Switzerland’s largest online book retailer, was affected by declining demand in the Swiss book market as a whole in 2023. At CHF 117 million, sales were slightly below the previous year’s level (–1.7 %).
locations with M-Charge charging points for electric vehicles
Denner further increased its market share in an inflationary food retail market. Sales came in at CHF 3.834 billion (+4.0 %). As a local discounter with a dense network of branches, Denner benefited from the expansion of its fresh products range and performed well thanks to an effective pricing strategy. With a net increase of four branches, the branch network grew to 864 locations, further increasing the proximity to customers.
Migrolino generated sales of CHF 784 million, down 0.1 % on the previous year due to the loss of a major wholesale customer. Shop revenue increased considerably thanks to organic growth. The number of migrolino AG shops (including the migrolino, mio and gooods formats) increased to 371 (previous year: 366).
Migrol saw its sales fall by a considerable 15.0 % to CHF 1.525 billion, due mainly to the sharp decline in raw material prices. Migrol also significantly expanded its M-Charge network for electric vehicles: by the end of 2023, charging points were available at more than 90 locations, including 61 at Migros branches.
|
in CHF million |
2023 |
2022 |
Change in % |
|
Net revenue from goods and services sold |
|
|
|
|
Denner AG |
3’834 |
3’685 |
4.0 % |
|
Migrol AG |
1’525 |
1’795 |
–15.0 % |
|
Digitec Galaxus |
2’464 |
2’207 |
11.6 % |
|
migrolino AG |
784 |
784 |
–0.1 % |
|
Ex Libris AG |
117 |
119 |
–1.7 % |
|
Other companies |
5 |
5 |
13.6 % |
|
Total net revenue from sales of goods and services sold |
8’729 |
8’595 |
1.6 % |
|
|
|
|
|
|
Elimination intra-sectoral |
–13 |
–13 |
|
|
|
|
|
|
|
Sales per segment (net revenue from sales of goods and services sold) |
8’716 |
8’583 |
1.5 % |
|
Other operating income |
111 |
107 |
3.1 % |
|
Total income (sales) |
8’826 |
8’690 |
1.6 % |
|
Earnings before financial income and income tax |
109 |
126 |
–13.5 % |
|
Segment assets |
1’345 |
1’376 |
|
|
Investments in long-term assets |
158 |
143 |
|
|
Employees |
9’473 |
8’998 |
|
|
|
Number of sites 2023 |
Number of sites 2022 |
Sales area (m 2 ) 2023 |
Sales area (m 2 ) 2022 |
|
Denner |
864 |
860 |
|
|
|
Denner branches 2 |
- |
580 |
|
232’986 |
|
Denner satellites (incl. Denner Express) 2 |
- |
270 |
|
|
|
Ex Libris AG |
15 |
15 |
|
1’427 |
|
MIGROL |
|
|
|
|
|
Total petrol stations |
309 |
310 |
|
|
|
Migrol Auto Service/Migrol Service 2 |
- |
- |
|
|
|
Petrol stations (automated) 2 |
- |
- |
|
|
|
Convenience stores operated by Migrol (migrolino and Migrol shops) 2 |
- |
- |
|
|
|
Total convenience stores |
413 |
408 |
|
|
|
migrolino 1 |
371 |
366 |
|
|
|
Migrol shops |
42 |
42 |
|
|
|
M-Charge 3 |
|
|
|
|
|
M-Charge points at petrol stations |
30 |
18 |
|
|
|
M-Charge points at Migros branches |
67 |
0 |
|
|
1 These locations are divided into stand-alone migrolinos, Migrol migrolinos, Shell migrolinos, Socar migrolinos and Piccadilly migrolinos.
2 This data is no longer reported in detail.
3 Figures reported from 2024.