In 2023, the Migros Group saw strong online growth and significantly higher customer footfall in its supermarkets and consumer markets. However, the market environment remained challenging for the specialist markets. Overall, retail sales increased by 3.0 %.
The ten regional Migros Cooperatives (including subsidiaries) recorded net sales of CHF 16.301 billion (+2.5 %) in 2023. Foreign business accounted for CHF 1.375 billion of this figure. The growth was driven partly by price increases due to inflation. Including the sales of Migros Online, Miduca, the Federation of Migros Cooperatives and other companies, consolidated sales amounted to CHF 17.283 billion (+3.0 %).
The sales of the supermarkets and hypermarkets (domestic) increased by 3.6 % to CHF 12.374 billion in the reporting year. Including the business of Migros Online, sales amounted to CHF 12.717 billion (+3.6 %). Sales abroad decreased by 0.7 % to CHF 1.375 billion due to currency effects.
Footfall increased
The growth recorded by the supermarkets and hypermarkets was partly driven by a significant rise in customer footfall and slightly higher sales volumes. Total purchases amounted to CHF 369 million, up for the third year in succession (+5.2 %).
The sales growth was also driven by the rise in raw material costs, some of which had to be passed on to customers. This affected the composition of shopping baskets: there was increased demand for low-priced products in certain product groups.
of total sales were generated from sustainable products
Social and environmental responsibility
In the supermarkets and hypermarkets (including Migros Online), the proportion of total sales generated from sustainable products increased to 31.8 % in the reporting year (previous year: 30.9 %). The goal is to increase this proportion to 35 % by the end of 2025.
Specialist markets feel market shift
Migros’ specialist markets have been seeing a significant shift in the market for several years now. The huge success of online retailing in the non-food segment has put constant pressure on in-store retailing. Accordingly, the sales of Bike World, Do it + Garden, Melectronics, SportX, Micasa and OBI fell by 7.7 % to CHF 1.5 billion.
In contrast, the catering segment continued to perform well. Sales grew by 10.2 % to CHF 556 million (excluding participatory interests such as Molino). Post-pandemic, workers in various sectors started returning to the office in greater numbers and therefore spent more money on eating out. The increase was also influenced by higher prices for certain products due to the sharp rise in raw material and energy costs.
increase in sales by online supermarket Migros Online
Increase in sales by Migros Online
The online supermarket Migros Online increased its sales by 4.7 % to CHF 344 million in 2023. It was thus able to compensate for the slight decline in the previous year (–0.7 %) and enhance its leading position in the Swiss market.
Migros opened 21 new locations in 2023 (nine small and medium-sized Migros supermarkets, a Do it + Garden, four Bike World stores, three Alnatura supermarkets, two Teo locations and two M-Outlet branches). At the same time, 17 locations were closed, including some with a large sales area. Consequently, the net sales area of the supermarkets/hypermarkets and the specialist markets decreased by 0.5 % to 1’441’226 m2. However, the number of locations in the Migros sales network increased from 748 in the previous year to 761.
|
in CHF million |
2023 |
2022 |
Change in % |
|
|
Net revenue from goods and services sold |
|
|
|
|
|
Cooperatives incl. branches 1 |
16’301 |
15’904 |
2.5 % |
|
|
FMC |
5’554 |
5’445 |
2.0 % |
|
|
Migros Online SA |
344 |
328 |
4.7 % |
|
|
Logistics |
407 |
389 |
4.7 % |
|
|
Other companies |
3 |
3 |
1.7 % |
|
|
Total net revenue from sales of goods and services sold |
22’609 |
22’069 |
2.4 % |
|
|
|
|
|
|
|
|
Elimination intra-sectoral |
–5’326 |
–5’295 |
|
|
|
|
|
|
|
|
|
Sales per segment (net revenue from sales of goods and services sold) |
17’283 |
16’774 |
3.0 % |
|
|
Other operating income |
501 |
474 |
5.6 % |
|
|
Total income |
17’783 |
17’248 |
3.1 % |
|
|
Earnings before financial income and taxes |
67 |
245 |
–72.5 % |
|
|
Segment assets |
10’312 |
10’655 |
|
|
|
Investments in long-term assets |
880 |
1’103 |
|
|
|
Employees |
63’314 |
63’179 |
|
|
1 Cooperations inclusive domestic and foreign branches
|
|
Number of sites 2023 |
Number of sites 2022 |
Sales area (m 2 ) 2023 |
Sales area (m 2 ) 2022 |
|
Distribution sites Switzerland |
|
|
|
|
|
Migros sites |
|
|
|
|
|
M |
373 |
372 |
309’759 |
309’134 |
|
MM |
216 |
213 |
492’873 |
490’263 |
|
MMM |
50 |
50 |
357’919 |
364’286 |
|
Total |
639 |
635 |
1’160’551 |
1’163’683 |
|
MParcs/specialist market centres/Obi 1 |
39 |
40 |
236’229 |
245’487 |
|
Single-line stores 2 |
72 |
62 |
42’960 |
38’208 |
|
Total |
111 |
102 |
279’189 |
283’695 |
|
Independent gastronomy businesses |
11 |
11 |
1’487 |
1’513 |
|
Total sites |
761 |
748 |
1’441’226 |
1’448’891 |
|
|
|
|
|
|
|
Distribution lines Switzerland |
|
|
|
|
|
Supermarkets |
|
|
|
|
|
M, MM and MMM |
639 |
635 |
962’474 |
959’333 |
|
Alnatura 3 |
23 |
20 |
8’686 |
7’566 |
|
Other supermarkets 4 |
10 |
9 |
14’315 |
13’996 |
|
Total supermarkets |
672 |
664 |
985’475 |
980’895 |
|
Specialist markets |
|
|
|
|
|
Do it + Garden |
38 |
41 |
90’879 |
97’324 |
|
Micasa |
36 |
36 |
69’726 |
70’046 |
|
SportX |
72 |
69 |
85’104 |
83’643 |
|
Melectronics |
90 |
98 |
33’307 |
38’574 |
|
Obi DIY superstore/garden |
11 |
11 |
82’203 |
90’069 |
|
Total specialist markets |
247 |
255 |
361’219 |
379’656 |
|
Gastronomy |
|
|
|
|
|
Total Gastronomy 5 |
232 |
227 |
94’532 |
83’811 |
|
|
|
|
|
|
|
Distribution sites other countries |
|
|
|
|
|
France (Migros France) |
|
|
|
|
|
MMM |
2 |
2 |
10’883 |
10’883 |
|
MM |
1 |
1 |
1’638 |
1’638 |
|
Germany |
|
|
|
|
|
Tegut |
345 |
315 |
341’676 |
323’081 |
|
Total other countries |
348 |
318 |
354’197 |
335’602 |
|
|
|
|
|
|
|
Wholesaling cooperatives and other |
|
|
|
|
|
Migros Partners |
46 |
51 |
|
|
|
VOI |
71 |
65 |
|
|
|
|
|
|
|
|
|
Leisure and foundations |
|
|
|
|
|
Medbase and santémed health centres |
173 |
167 |
|
|
|
MiSENSO (audiology & optometry) 6 |
24 |
15 |
|
|
|
Fitness Switzerland 7 |
138 |
140 |
|
|
|
Fitness other countries 8 |
0 |
0 |
|
|
|
Aquaparcs 9 |
2 |
2 |
|
|
|
Sportparcs |
2 |
3 |
|
|
|
Golfparcs |
6 |
6 |
|
|
|
Foundations "Park im Grünen" and Monte Generoso |
5 |
5 |
|
|
1 Site may include super/hypermarket branches
2 Outlets, Alnatura Bio supermarkets, independent Outdoor by SportX stores, etc.
3 Alnatura is shown separately since 2021; the area was previously assigned to M/MM/MMM sites
4 integrated in MParcs or specialist market centres
5 Chickeria (2020), Kaimug, Hitzberger, Coffee&Time
6 integrated in Migros branches (shop-in-shop)
7 Migros Fitnessparks (incl. fitness park in Milandia sport and adventure park), Migros Fitnessclubs, Migros Fitnesscenter, Activ Fitness (AG), ONE Training Center (AG), Only Fitness; + FT-Club
8 ACISO Fitness & Health GmbH (with the fitness brands ELEMENTS, INJOY and FT-CLUB) was sold by MCZ to Lafayette Mittelstand Capital on 1 January 2022.
9 Säntispark, Bernaqua