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Reporting Academy
Strategic business units

Health

Migros stepped up its commitment to sustainable, integrated healthcare in 2024, with a focus on the services of the Medbase Group and movemi Ltd.

26.1 %

increase in Medbase Group sales

In 2024, Migros further strengthened its position as a leading provider of health services. These recorded strong growth overall, with revenue of CHF 1.545 billion (previous year: CHF 1.290 billion).

Medbase Group
In a challenging market environment featuring supply shortages, cost pressure and a lack of skilled workers, the Medbase Group continued to expand its leading position in integrated outpatient healthcare in Switzerland.

All the Group’s business areas recorded significant sales growth compared with the previous year. Total sales increased by CHF 268 million (+26.1 %) to CHF 1.298 billion.

With the integration of the 16 WePractice locations, the Medbase Group expanded its portfolio of services to include psychotherapeutic services. In the Pharmacy business segment, it consolidated its operations in the Aarau and Lausanne regions. In the reporting year, the Medbase network comprised a total of 188 locations, covering pharmacies and medical, therapy and dentistry centres.

188

Medbase locations in total

Following the acquisition of the medical wholesaler and online pharmacy Zur Rose in the previous year, in 2024 Medbase focused on integrating the business area and linking it with its medical, therapeutic and pharmaceutical services. The digital health platform iMpuls was integrated into the Medbase Group at the beginning of 2025.

139

fitness facilities in total

To improve access to medical care for people across Switzerland and ease the workload of healthcare professionals at the various locations, Medbase initiated the development of a telemedicine unit. It went into operation at the beginning of 2025.

Movemi AG
movemi AG, a subsidiary of the Migros Cooperative Zurich, further strengthened its market position as the largest fitness provider in Switzerland, with a record 260’000 members (previous year: around 240’000). A total of more than 18 million training sessions were completed at the Activ Fitness and Fitnesspark facilities in the reporting year.

The facilities of Migros Cooperative Basel were integrated into movemi AG in 2024. This merger completed the consolidation of the various Migros fitness formats, which were combined under the company movemi AG in 2022.

With this integration and the opening of two more Activ Fitness locations, movemi AG expanded its site network from 137 locations to 139 in the reporting year.

Misenso
The subsidiary Misenso, a hearing aid and ophthalmic specialist, was transferred into new ownership in 2024.

In the area of dentistry, Migros decided to combine all services under the Medbase subsidiary zahnarztzentrum.ch and to gradually close the bestsmile locations.

Financial results Health

in CHF million

2024

2023

Change in %

 

Net revenue from goods and services sold

 

 

 

 

Medbase Group

1’298

1’029

26.1 %

 

Medbase Medical

276

251

10.0 %

 

Medbase Pharmacy

180

178

1.5 %

 

Medbase Dental

148

138

7.3 %

 

Medbase Wholesale & Online

722

481

50.2 %

 

movemi Ltd.

219

193

13.1 %

 

Other companies

29

67

–57.3 %

 

Sales per segment (net revenue from sales of goods and services sold)

1’545

1’290

19.8 %

 

Other operating income

32

27

18.1 %

 

Total income

1’577

1’317

19.8 %

 

Earnings before financial income and taxes

–99 1

–116

14.6 %

 

Segment assets

861

951

 

 

Employees

9’130

8’860

 

 

1 The negative result results from divested businesses, in particular bestsmile, and regular depreciation from acquisitions, in particular goodwill and intangible assets.

Locations Health

 

Number of sites 2024

Number of sites 2023

Health

 

 

Medbase 1

188

178

Medical 2

87

 

Pharmacy 3

55

 

Dental

42

 

Wholesale & Online Services

4

 

MiSENSO (audiology & optometry) 4

0

24

Fitness Switzerland 5

139

137

1 Reported in detail since 2024

2 Medical centres, radiology, WePractice, Fit im Job

3 Medbase pharmacies, Zur Rose pharmacies

4 Sold

5 Fitnessparks (16), ACTIV FITNESS studios (123)