The Migros Group posted stable sales in the in-store supermarket business in 2024 and customer footfall increased again. The sustained negative trend in the specialist markets weighed on overall retail sales (–1.4 %).
The ten regional Migros Cooperatives (including subsidiaries) recorded net sales of CHF 16.141 billion (–1.0 %) in 2024. International business accounted for CHF 1.381 billion of this figure. The slight decline is mainly due to the sustained negative sales trend in the specialist markets, which Migros divested at the start of 2025. Together with the sales of Migros Online, the Federation of Migros Cooperatives and other companies, consolidated sales amounted to CHF 17.033 billion (–1.4 %).
The in-store supermarket business in Switzerland, including special formats such as Voi and M-Partner, remained stable with sales of CHF 12.722 billion (+0.3 %). Including the business of Migros Online, sales amounted to CHF 13.087 billion (+0.5 %).
Further increase in customer footfall
Sales growth in the supermarkets during the reporting year was driven in particular by the food ranges. Regional roots played an important role in this. Sales of products bearing the label “Aus der Region. Für die Region” (From the region. For the region.) increased again (+1.0 %). At the same time, the low-price strategy led to higher volume sales of fruit and vegetables. In the non-food segment, own-brands contributed to revenue growth with an increase of 1.1 %.
The low-price strategy also resulted in a further rise in footfall. Overall, the supermarkets recorded an increase in the number of purchases (+1.8 %). The trend towards more frequent but smaller purchases continued in 2024.
Proportion of sales of products under sustainable labels and brands in Migros supermarkets (incl. Migros Online)
In 2024, sales of products under sustainable labels and brands again reached the previous year’s levels. The Migros supermarkets (including Migros Online) generated sales of around CHF 4.0 billion, accounting for 30 % of total sales.
Divestment of specialist markets
The non-food segment was shaped by the ongoing shift from in-store to online retail. This development particularly affected the Migros specialist markets, the sale of which was announced in 2024 and completed at the start of 2025.
The performance in the catering segment was stable in the reporting year. Overall, sales (excluding participatory interests such as Molino) amounted to CHF 555 million (+0.1 %). In the take-away formats, sales decreased due to relocations and changes to the product range. In the restaurant formats, revenue was lost due to conversions at larger sites. Thanks to higher guest footfall and the addition of new locations, both business areas were able to close the year almost at the previous year’s level overall (–0.98 %). Strong growth was recorded in institutional catering (+8.3 %) and catering (+5.0 %).
increase in sales by online supermarket Migros Online
Increase in sales by Migros Online
The online supermarket Migros Online increased its sales by 6.0 % to CHF 365 million in 2024. Migros Online was thus able to consolidate its leading position in Switzerland.
In 2024, Migros opened 16 new stores (seven smaller Migros supermarkets, three Teo branches, two Alnatura supermarkets, three outlet locations and one specialist market). In addition to major conversions and expansions, there were also 17 closures, the majority of which were specialist market locations that did not continue to operate after the sale.
The net sales area of all supermarkets, single-line stores and catering outlets (including the remaining specialist markets) decreased by 3.59 % to 1’391’294 m2. The Migros sales network remained stable with 762 locations (previous year: 761).
|
in CHF million |
2024 |
2023 |
Change in % |
|
|
Net revenue from goods and services sold |
|
|
|
|
|
Cooperatives incl. branches 1 |
16’141 |
16’301 |
–1.0 % |
|
|
FMC |
5’223 |
5’554 |
–6.0 % |
|
|
Migros Online SA |
365 |
344 |
6.0 % |
|
|
Logistics |
400 |
407 |
–1.7 % |
|
|
Other companies |
8 |
3 |
153.5 % |
|
|
Total net revenue from sales of goods and services sold |
22’137 |
22’609 |
–2.1 % |
|
|
|
|
|
|
|
|
Elimination intra-sectoral |
–5’104 |
–5’326 |
|
|
|
|
|
|
|
|
|
Sales per segment (net revenue from sales of goods and services sold) |
17’033 |
17’283 |
–1.4 % |
|
|
Other operating income |
550 |
501 |
9.9 % |
|
|
Total income |
17’583 |
17’783 |
–1.1 % |
|
|
Earnings before financial income and taxes |
–60 |
67 |
–188.8 % |
|
|
Segment assets |
10’182 |
10’312 |
|
|
|
Employees |
61’878 |
63’314 |
|
|
1 Cooperations inclusive domestic and foreign branches
|
|
Number of sites 2024 |
Number of sites 2023 |
Sales area (m 2 ) 2024 |
Sales area (m 2 ) 2023 |
|
Distribution sites Switzerland |
|
|
|
|
|
Migros sites |
|
|
|
|
|
M |
376 |
373 |
306’274 |
309’759 |
|
MM |
217 |
216 |
487’715 |
492’873 |
|
MMM |
50 |
50 |
334’643 |
357’919 |
|
Total |
643 |
639 |
1’128’632 |
1’160’551 |
|
MParcs/specialist market centres/Obi 1 |
36 |
39 |
222’416 |
236’229 |
|
Single-line stores 2 |
74 |
72 |
38’846 |
42’960 |
|
Total |
110 |
111 |
261’262 |
279’189 |
|
Independent gastronomy businesses |
9 |
11 |
1’400 |
1’487 |
|
Total sites |
762 |
761 |
1’391’294 |
1’441’226 |
|
|
|
|
|
|
|
Distribution lines Switzerland |
|
|
|
|
|
Supermarkets |
|
|
|
|
|
M, MM and MMM 3 |
652 |
639 |
972’452 |
962’474 |
|
teo 4 |
7 |
|
631 |
|
|
Alnatura |
25 |
23 |
9’492 |
8’687 |
|
Supermarkets in specialist market centres 5 |
- (neu in M,MM,MMM) |
10 |
- (neu in M,MM,MMM) |
14’315 |
|
Outlets, Other formats |
37 |
|
16’530 |
|
|
Total supermarkets |
721 |
672 |
999’105 |
985’476 |
|
Specialist markets |
|
|
|
|
|
Do It + Garden 6 |
34 |
38 |
83’186 |
90’879 |
|
Micasa 7 |
37 |
36 |
69’108 |
69’726 |
|
SportX 8 |
58 |
72 |
72’615 |
85’104 |
|
Melectronics 9 |
0 |
90 |
0 |
33’307 |
|
Obi DIY superstore/garden 10 |
10 |
10 |
82’203 |
82’203 |
|
Total specialist markets |
139 |
246 |
307’112 |
361’219 |
|
Gastronomy |
|
|
|
|
|
M-Restaurants, takeaways and other gastronomic formats 11 |
213 |
232 |
85’077 |
94’532 |
|
Total Gastronomy |
213 |
232 |
85’077 |
94’532 |
|
|
|
|
|
|
|
Distribution sites other countries |
|
|
|
|
|
France (Migros France) |
|
|
|
|
|
MMM |
2 |
2 |
10’883 |
10’883 |
|
MM |
1 |
1 |
1’638 |
1’638 |
|
Germany |
|
|
|
|
|
Tegut |
349 |
345 |
343’690 |
341’676 |
|
Total other countries |
352 |
348 |
356’211 |
354’197 |
|
|
|
|
|
|
|
Wholesaling cooperatives and other |
|
|
|
|
|
Migros Partners |
54 |
46 |
|
|
|
VOI |
76 |
71 |
|
|
|
|
|
|
|
|
|
Leisure and foundations |
|
|
|
|
|
Aquaparcs |
2 |
2 |
|
|
|
Sportparcs 12 |
0 |
2 |
|
|
|
Golfparcs |
6 |
6 |
|
|
|
Foundations "Park im Grünen" and Monte Generoso |
5 |
5 |
|
|
1 Site may include super/hypermarket branches
2 Outlets, Alnatura Bio supermarkets, teo, BikeWorld, etc.
3 Including supermarkets in specialist market centres; excluding sales area used as dedicated area for specialist market (3’399 m²)
4 teo’s were partially listed in the category M, MM, MMM until 2023 (included in sales area, excluded from number of sites)
5 Supermarkets in specialist market centres were listed as Other supermarkets until 2023
6 32 cost centres, 2 dedicated areas (933 m²), excluding dedicated areas for other formats (2’701 m²)
7 30 cost centres, 7 dedicated areas (3’198 m²), excluding dedicated areas for other formats (933 m²)
8 55 cost centres, 3 dedicated areas (3’399 m²), excluding dedicated areas for other formats (497 m²)
9 Sold
10 Correction of the number of branches for 2023 from 11 to 10. This has no impact on the sales area, as the location was reported without sales area in 2023
11 Kaimug, Hitzberger, Coffee&Time; the correct figures for 2023 are: 222 sites, 88’403 m²
12 Were leased