The Commerce Department develops the strategic areas of Convenience, Discount and Non-Food Retail for Migros. As Switzerland’s largest online retailer, Digitec Galaxus increased its market share significantly in a declining market in 2024.
earnings before interest and
taxes (EBIT) in CHF
In a challenging non-food market with declining market volumes overall, all e-commerce platforms managed to increase their market share. Thanks to strong performance in the Digitec, Galaxus and Ex Libris formats, the Commerce Department once again increased its sales. Sales in the food retail segment increased only slightly, due in part to significant investment in price reductions for customers.
At CHF 108 million, earnings before interest and taxes (EBIT) were on a par with the previous year (CHF 109 million).
increase in platform sales by the
Digitec Galaxus Group
With the retail portfolio, Migros assumes a leading market position in the strategically important Convenience and Discount sub-segments and the fast-growing Online channel. The retail portfolio thus makes an important contribution to the profitable growth of the Migros Group.
In 2024, Digitec Galaxus increased its platform sales (including international business) by 17.6 % to CHF 3.228 billion. In Switzerland and internationally, the company grew faster than its competitors and increased its share of the online market and the overall market. Galaxus International increased its sales by 22.8 %. In addition, Digitec Galaxus’ growth strategy was adopted in Switzerland and internationally in the reporting year.
Ex Libris, Switzerland’s largest online book retailer, managed to increase its market share in the declining book market in German-speaking Switzerland. At CHF 121 million, sales were above the previous year’s level (+3.1 %).
locations with M-Charge charging points for electric vehicles
Denner retained its leading position in the discount market with sales of CHF 3.839 billion (+0.1 %). As a local discounter with a dense network of branches, Denner benefited from the expansion of its fresh products range. It also reaped the rewards of price investments and the roll-out of its new store concept to around 160 locations. The branch network was expanded by six to 870 locations, further increasing the proximity to customers.
Migrolino posted sales of CHF 787 million. This slight growth of only 0.4 % compared to the previous year was due to the loss of a major wholesale customer and investments in prices. Shop revenue increased considerably thanks to organic growth. The number of migrolino AG shops (including the migrolino, mio and gooods formats) increased to 375 (previous year: 371).
Migrol recorded a significant drop in sales by 9.7 % to CHF 1.377 billion as a result of falling market demand and a decline in raw material prices. However, Migrol also significantly expanded its M-Charge network for electric vehicles. At the end of 2024, Migrol offered charging points at more than 156 locations (previous year: 97), including 118 at Migros branches.
|
in CHF million |
2024 |
2023 |
Change in % |
|
Net revenue from goods and services sold |
|
|
|
|
Denner AG |
3’839 |
3’834 |
0.1 % |
|
Digitec Galaxus |
2’889 |
2’464 |
17.2 % |
|
Migrol AG |
1’377 |
1’525 |
–9.7 % |
|
migrolino AG |
787 |
784 |
0.4 % |
|
Ex Libris AG |
121 |
117 |
3.1 % |
|
Other companies |
5 |
5 |
2.2 % |
|
Total net revenue from sales of goods and services sold |
9’018 |
8’729 |
3.3 % |
|
|
|
|
|
|
Elimination intra-sectoral |
–14 |
–13 |
|
|
|
|
|
|
|
Sales per segment (net revenue from sales of goods and services sold) |
9’004 |
8’716 |
3.3 % |
|
Other operating income |
91 |
111 |
–18.3 % |
|
Total income (sales) |
9’094 |
8’826 |
3.0 % |
|
Earnings before financial income and income tax |
108 |
109 |
–0.7 % |
|
Segment assets |
1’415 |
1’345 |
|
|
Employees |
10’070 |
9’473 |
|
|
|
Number of sites 2024 |
Number of sites 2023 |
|
Denner |
870 |
864 |
|
Digitec Galaxus |
15 |
15 |
|
MIGROL |
|
|
|
Petrol stations and car wash facilities |
311 |
309 |
|
Migrol shops |
40 |
42 |
|
M-Charge points at petrol stations |
38 |
30 |
|
M-Charge points at Migros branches |
118 |
67 |
|
migrolino 18 |
375 |
371 |
|
Ex Libris |
16 |
15 |
1 These locations are divided into stand-alone migrolinos, Migrol migrolinos, Shell migrolinos, Socar migrolinos and Piccadilly migrolinos.