Migros stepped up its commitment to sustainable, integrated healthcare in 2024, with a focus on the services of the Medbase Group and movemi Ltd.
increase in Medbase Group sales
In 2024, Migros further strengthened its position as a leading provider of health services. These recorded strong growth overall, with revenue of CHF 1.545 billion (previous year: CHF 1.290 billion).
Medbase Group
In a challenging market environment featuring supply shortages, cost pressure and a lack of skilled workers, the Medbase Group continued to expand its leading position in integrated outpatient healthcare in Switzerland.
All the Group’s business areas recorded significant sales growth compared with the previous year. Total sales increased by CHF 268 million (+26.1 %) to CHF 1.298 billion.
With the integration of the 16 WePractice locations, the Medbase Group expanded its portfolio of services to include psychotherapeutic services. In the Pharmacy business segment, it consolidated its operations in the Aarau and Lausanne regions. In the reporting year, the Medbase network comprised a total of 188 locations, covering pharmacies and medical, therapy and dentistry centres.
Medbase locations in total
Following the acquisition of the medical wholesaler and online pharmacy Zur Rose in the previous year, in 2024 Medbase focused on integrating the business area and linking it with its medical, therapeutic and pharmaceutical services. The digital health platform iMpuls was integrated into the Medbase Group at the beginning of 2025.
fitness facilities in total
To improve access to medical care for people across Switzerland and ease the workload of healthcare professionals at the various locations, Medbase initiated the development of a telemedicine unit. It went into operation at the beginning of 2025.
Movemi AG
movemi AG, a subsidiary of the Migros Cooperative Zurich, further strengthened its market position as the largest fitness provider in Switzerland, with a record 260’000 members (previous year: around 240’000). A total of more than 18 million training sessions were completed at the Activ Fitness and Fitnesspark facilities in the reporting year.
The facilities of Migros Cooperative Basel were integrated into movemi AG in 2024. This merger completed the consolidation of the various Migros fitness formats, which were combined under the company movemi AG in 2022.
With this integration and the opening of two more Activ Fitness locations, movemi AG expanded its site network from 137 locations to 139 in the reporting year.
Misenso
The subsidiary Misenso, a hearing aid and ophthalmic specialist, was transferred into new ownership in 2024.
In the area of dentistry, Migros decided to combine all services under the Medbase subsidiary zahnarztzentrum.ch and to gradually close the bestsmile locations.
in CHF million |
2024 |
2023 |
Change in % |
|
Net revenue from goods and services sold |
|
|
|
|
Medbase Group |
1’298 |
1’029 |
26.1 % |
|
Medbase Medical |
276 |
251 |
10.0 % |
|
Medbase Pharmacy |
180 |
178 |
1.5 % |
|
Medbase Dental |
148 |
138 |
7.3 % |
|
Medbase Wholesale & Online |
722 |
481 |
50.2 % |
|
movemi Ltd. |
219 |
193 |
13.1 % |
|
Other companies |
29 |
67 |
–57.3 % |
|
Sales per segment (net revenue from sales of goods and services sold) |
1’545 |
1’290 |
19.8 % |
|
Other operating income |
32 |
27 |
18.1 % |
|
Total income |
1’577 |
1’317 |
19.8 % |
|
Earnings before financial income and taxes |
–99 1 |
–116 |
14.6 % |
|
Segment assets |
861 |
951 |
|
|
Employees |
9’130 |
8’860 |
|
|
1 The negative result results from divested businesses, in particular bestsmile, and regular depreciation from acquisitions, in particular goodwill and intangible assets.
|
Number of sites 2024 |
Number of sites 2023 |
Health |
|
|
Medbase 1 |
188 |
178 |
Medical 2 |
87 |
|
Pharmacy 3 |
55 |
|
Dental |
42 |
|
Wholesale & Online Services |
4 |
|
MiSENSO (audiology & optometry) 4 |
0 |
24 |
Fitness Switzerland 5 |
139 |
137 |
1 Reported in detail since 2024
2 Medical centres, radiology, WePractice, Fit im Job
3 Medbase pharmacies, Zur Rose pharmacies
4 Sold
5 Fitnessparks (16), ACTIV FITNESS studios (123)