The Migros Group recorded further growth in its online business in 2022. In-store retailing was affected by a return to normal after the pandemic. At CHF 16.774 billion, the consolidated sales of Cooperative Retailing were down slightly (–1.9 %).
The ten regional Migros Cooperatives (including subsidiaries) recorded net sales of CHF 15.904 billion (–2.0 %) in 2022. Foreign business accounted for CHF 1.384 billion of this figure. The expected decline was due to the normalisation of demand after Covid–19 measures were lifted. Together with the sales of Migros Online, Miduca, the FMC and other companies, consolidated sales amounted to CHF 16.774 billion (–1.9 %).
The supermarkets and hypermarkets posted sales of CHF 11.947 billion (–3.2 %) in Switzerland; including the business of Migros Online, sales amounted to CHF 12.276 billion (–3.1 %). Sales abroad decreased by 6.3 % to CHF 1.384 billion.
more footfall in the supermarkets and hypermarkets
Due to the rising cost of raw materials, packaging and energy, prices in the supermarkets and hypermarkets had to be increased in 2022, but only by a moderate 1.2 % on average.
As a result of subdued consumer demand, the average basket value per purchase was lower than in 2021. However, footfall in the supermarkets and hypermarkets increased for the second year in succession, reaching 351.3 million purchases (+5.5 %).
The range of plant-based meat and dairy substitutes sold under the own brand V-Love increased to more than 150 products in 2022.
Migros underlined its commitment to the environment in 2022 and expanded its range of sustainably produced food. The range of plant-based meat and dairy substitutes sold under the own brand V-Love increased by about 40 products to more than 150 (including seasonal products). All disposable plastic cutlery was replaced in the Migros branches at the end of 2022, a move that will save 17 tonnes of plastic material per year.
Sales of products with ecological or social added value increased by 1.5 % to CHF 3.455 billion compared with the previous year, and organic food sales grew by 1.2 % to CHF 1.264 billion.
The changes in the market environment were also felt by the specialist markets Micasa, SportXX, Bike World, Do it + Garden, Melectronics and OBI. Sales declined overall by 6.7 % to CHF 1.612 billion. After being hit by Covid restrictions and lockdowns in the previous years, the catering segment performed well, with sales increasing by 46.5 % year-on-year to CHF 577 million.
sales growth in catering segment year-on-year
The online supermarket Migros Online was unable to continue the strong growth from the previous year into 2022. Nevertheless, at CHF 328 million, sales were only slightly below the previous year’s level (–0.7 %). Migros thus managed to defend its leading position in the Swiss market.
Migros opened 19 new locations in 2022 (nine local M locations, four Bike World stores, two Alnatura supermarkets, two Teo locations and two M-Outlet branches). Five M locations were closed. At the end of the year, the Migros sales network comprised a total of 748 locations (previous year: 735). The sales area of the supermarkets and hypermarkets, the specialist markets and the restaurants and takeaways increased by a net 0.79 % to 1’448’891 m2.
in CHF million |
2022 |
2021 |
Change in % |
|
Net revenue from goods and services sold |
|
|
|
|
Cooperatives incl. branches 1 |
15’904 |
16’277 |
–2.3 % |
|
FMC |
5’445 |
5’434 |
0.2 % |
|
Migros Online SA |
328 |
330 |
–0.7 % |
|
Logistics |
389 |
408 |
–4.8 % |
|
Other companies |
3 |
0 |
|
|
Total net revenue from sales of goods and services sold |
22’069 |
22’450 |
–1.7 % |
|
|
|
|
|
|
Elimination intra-sectoral |
–5’295 |
–5’351 |
|
|
|
|
|
|
|
Sales per segment (net revenue from sales of goods and services sold) |
16’774 |
17’099 |
–1.9 % |
|
Other operating income |
474 |
433 |
9.6 % |
|
Total income |
17’248 |
17’531 |
–1.6 % |
|
Earnings before financial income and taxes |
245 |
430 |
–43.0 % |
|
Segment assets |
10’655 |
10’597 |
|
|
Investments in long-term assets |
1’103 |
1’059 |
|
|
Employees |
63’830 |
65’142 |
|
|
1 Cooperations inclusive domestic and foreign branches
|
Number of sites 2022 |
Number of sites 2021 |
Sales area (m 2 ) 2022 |
Sales area (m 2 ) 2021 |
Distribution sites Switzerland |
|
|
|
|
Migros sites |
|
|
|
|
M |
372 |
368 |
309’134 |
301’309 |
MM |
213 |
212 |
490’263 |
487’516 |
MMM |
50 |
50 |
364’286 |
369’332 |
Total |
635 |
630 |
1’163’683 |
1’158’157 |
MParcs/specialist market centres/Obi 1 |
40 |
40 |
245’487 |
244’129 |
Single-line stores 2 |
62 |
53 |
38’208 |
33’468 |
Total |
102 |
93 |
283’695 |
277’597 |
Independent gastronomy businesses |
11 |
12 |
1’513 |
1’561 |
Total sites |
748 |
735 |
1’448’891 |
1’437’315 |
|
|
|
|
|
Distribution lines Switzerland |
|
|
|
|
Supermarkets |
|
|
|
|
M, MM and MMM |
635 |
630 |
959’333 |
950’945 |
Alnatura 3 |
20 |
19 |
7’566 |
7’624 |
Other supermarkets 4 |
9 |
9 |
13’996 |
13’605 |
Total supermarkets |
664 |
658 |
980’895 |
972’174 |
Specialist markets |
|
|
|
|
Do it + Garden |
41 |
41 |
97’324 |
96’685 |
Micasa |
36 |
35 |
70’046 |
69’434 |
SportXX |
69 |
65 |
83’643 |
79’561 |
Melectronics |
98 |
101 |
38’574 |
39’636 |
Obi DIY superstore/garden |
11 |
11 |
90’069 |
90’069 |
Total specialist markets |
255 |
253 |
379’656 |
375’385 |
Gastronomy |
|
|
|
|
Total Gastronomy 5 |
227 |
235 |
83’811 |
89’756 |
|
|
|
|
|
Distribution sites other countries |
|
|
|
|
France (Migros France) |
|
|
|
|
MMM |
2 |
2 |
10’883 |
10’883 |
MM |
1 |
1 |
1’638 |
1’638 |
Germany |
|
|
|
|
Tegut |
315 |
296 |
323’081 |
313’040 |
Total other countries |
318 |
299 |
335’602 |
325’561 |
|
|
|
|
|
Wholesaling cooperatives and other |
|
|
|
|
Migros Partners |
51 |
49 |
|
|
VOI |
65 |
61 |
|
|
|
|
|
|
|
Leisure and foundations |
|
|
|
|
Aquaparcs 6 |
2 |
2 |
|
|
Sportparcs |
3 |
3 |
|
|
Golfparcs |
6 |
8 |
|
|
Foundations "Park im Grünen" and Monte Generoso |
5 |
5 |
|
|
1 Site may include super/hypermarket branches
2 Outlets, Alnatura Bio supermarkets, independent Outdoor by SportXX stores, etc.
3 Alnatura is now shown separately; the area was previously assigned to M/MM/MMM sites
4 integrated in MParcs or specialist market centres
5 M-Restaurants, Takeaways and other gastronomic formats (Kaimug, Hitzberger, Coffee&Time), Säntispark, Bernaqua
6 Säntispark, Bernaqua