Culture Percentage & Development Fund

Migros Culture Percentage

Social responsibility was firmly anchored in the company's values by Migros' founder Gottlieb Duttweiler. With annual investment of some CHF 118 million – CHF 120 million, Migros' biggest contribution to society is made by Migros Culture Percentage.

It was initiated in 1957 by Gottlieb Duttweiler and incorporated in the statutes as an independent business unit – on an equal footing with the economic success of the company.

This voluntary cultural and social commitment made by Migros Culture Percentage is globally unique. The Federation of Migros Cooperatives (FMC) and the ten regional Migros Cooperatives undertake to make an annual contribution, which is calculated on the basis of their sales and is also paid in the event of a decline in profit.

In 2016, Migros Culture Percentage invested CHF 120 million into giving something back to society in the spirit of Gottlieb Duttweiler. It thereby provided fresh impetus in all its areas of activity and encouraged social dialogue.

Migros Culture Percentage dedicates itself to the areas of culture, education, society and leisure. The permanent institutions include Migros Club School, the Eurocentres, the GDI Gottlieb Duttweiler Institute, the four "im Grüne" parks, the Ferrovia Monte Generoso, the Migros Museum of Contemporary Art and the Arc.

Migros Culture Percentage also organises events of its own, supports projects and artists, and promotes young talent. On a national level this is done by the FMC; on a regional level by the ten Migros Cooperatives. The central aim is to grant people access to the current artistic forms of expression and to enable them to participate in social, economic and cultural change.

Engagement Migros development fund

With Engagement Migros – alongside Migros Culture Percentage – Migros extends its social responsibility to other companies of the Migros Group. The Engagement Migros development fund was established in 2012 and has steadily stepped up its support activities ever since.

43 projects were supported in the reporting year. The development fund is financed with 10.0% of the dividends of the subsidiaries, including Denner, Migros Bank, Migrol and migrolino. A total of CHF 11 million was made available in 2016 (CHF 10 million spent).

Engagement Migros supports pioneering projects in social change that break new ground and test future-oriented solutions. At present, projects are supported in six areas: Mobility, Production & Nutrition, Museums & Public, Creatives & Market, Collaborative Innovation and Digital Transformation.