Targets & Outlook

Sustainable, innovative and in dialogue with stakeholders: Migros remains faithful to its successful business principles and is continuously extending its social commitment to its entire group of companies.

Outlook for the current year

Migros is expecting further development in its strategic business units in 2015. Due to the discontinuation of the minimum euro exchange rate, the Swiss franc soared in value. If the situation remains the same, it is likely to have a negative impact on the Migros Group's sales and profits. This is due to a combination of different effects, such as having to pass on the lower prices to customers, the development of shopping tourism, M-Industry exports becoming more difficult, and the translational effect on the sales and profits of foreign group companies.

A quantitative estimation of the effects is not possible at present, since it is not yet clear how the Swiss economy and the franc exchange rate (especially against the euro) will develop.

However, the consolidation of the acquired companies, particularly Digitec/Galaxus, will definitely make a positive contribution.

The pressure on sales and profits means that the planned and introduced measures to safeguard efficiency and income will be continued for all companies within the Migros Group, and efforts in the area of innovation will be stepped up.

To meet the changing customer requirements, Migros will continue to enhance its e-commerce and cross-channel management in various formats over the coming years.

The investments planned for the current year will also still be made, in order to boost long-term competitiveness and provide a firm basis for further growth.

Medium-term outlook

Following its vision "Migros – a better life every day", Migros will continue to do its utmost to be recognised among its customers, employees and the general public as the leading company for quality of life.

The healthy development of the Migros Group is based on its cooperative philosophy, its national and regional roots, and its commitment to serving the needs of its customers with professional passion and in a credible, performance-oriented and responsible way.

In the spirit of Migros founder Gottlieb Duttweiler, the company takes its social responsibility very seriously, not just its economic responsibility. It invests a proportion of its sales revenue in cultural and social projects and thereby enables the wider public to play a part in social issues.

To supplement Migros Culture Percentage, which is funded from the sales revenue of the Cooperative Retailing SBU, the Migros Group has created the Engagement Migros development fund to provide additional resources for projects in the areas of culture, sustainability, economics and sport. The company is thereby extending its social commitment to the entire group.

Under the sustainable development programme Generation M, Migros is making a long-term commitment to protecting the environment, promoting informed consumption and interacting with society and its employees in a socially minded and exemplary way. The range of sustainable products and services is being continuously expanded.

Even under difficult economic conditions, the company firmly maintains its key strategic goals: market leadership in Swiss retailing and leading roles in the other business units, stronger growth abroad – either through organic growth, strategic alliances or consolidations – as well as profitable growth.

Migros will do everything it can to continue offering its customers the best value for money in the future.

In its operational business, the Migros Group is firmly committed to innovations in the product range and expanding its digital business models. Attractive cross-channel offerings are a strategic factor for Migros.

By investing in the expansion of the infrastructure, the local presence of the Migros businesses and branch networks will be further strengthened. Among other things, the company is committing itself to the important issue of long-term job security both in Switzerland and abroad.

Targets & Outlook (pdf, 17.20 KB)