Cooperative Retailing

In 2014, sales rose by 0.4% to CHF 15.910 billion in the core business of Cooperative Retailing. Sales in Switzerland amounted to CHF 14.604 billion, representing an increase of 1%. The ten Migros Cooperatives again increased their market shares and footfall.

Cooperative Retailing

SchwP-S01-T02

Cooperative Retailing

CHF million 2013 2014 Change compared to previous year
Net sales revenue from goods and services sold
Cooperatives (including other countries) 15'844.3 15'910.2 0.4%
FMC 5'186.1 5'258.8 1.4%
Logistics 332.5 343.1 3.2%
Other companies 204.9 287.5 40.3%
Net revenue from goods and services sold 21'567.8 21'799.6 1.1%
Other operating income 175.9 190.4 8.2%
Eliminations -5'081.4 -5'124.6 0.9%
Total income 16'662.3 16'865.4 1.2%
Operating profit before effect from pension plans (EBIT) 579.9 605.2 4.4%
Segment assets 9'434.7 9'993.4 5.9%
Investments in long-term assets 941.8 1'202.8 27.7%
Workforce {(annual average) 64'579 65'758 1.8%

Distribution network Cooperative Retailing

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Distribution network Cooperative Retailing

Number of sites Sales area (m2)
2013 2014 2013 2014
Distribution sites Switzerland
Migros sites
M 306 310 240'211 245'034
MM 212 212 497'185 481'293
MMM 43 47 343'734 368'376
Total 561 569 1'081'130 1'094'703
MParcs/specialist market centres/Obi 43 42 249'309 251'237
Single-line stores 1 29 29 16'621 14'363
Total 72 71 265'930 265'600
Standalone restaurants 6 8 1'604 1'779
Total sites 639 648 1'348'664 1'362'082
Distribution lines Switzerland
Supermarkets
M, MM and MMM 561 569 885'353 895'245
Other supermarkets 2 11 11 13'033 13'037
Total supermarkets 572 580 898'386 908'282
Specialist markets
Do It + Garden 48 47 105'602 106'417
Micasa 27 28 72'488 73'029
sportXX 54 57 64'877 68'306
m-electronics 72 72 35'644 35'160
Obi DIY superstore/garden 10 10 80'107 80'109
Total specialist markets 211 214 358'718 363'021
Migros Catering
M-Restaurants, standalone 6 8 1'604.00 1'779
M-Restaurants, in-store 186 183 89'956.00 89'000
Total restaurants 192 191 91'560.00 90'779
Distribution sites other countries
France (Migros France)
MMM 2 2 9'947.00 10'789
MM 1 1 1'317.00 1'317
Germany
Tegut... 280 280 294'923 293'779
Total other countries 283 283 306'187 305'885
Wholesaling Cooperatives and other
Migros Partners 62 60 - -
VOI 23 30 - -
Leisure, health and foundations
Fitness-/Wellnessparks 3 63 70 - -
Medbase health centres 12 12 - -
Aquaparks 3 3 - -
Sportparks 3 3 - -
Golfparks 8 8 - -
Stiftungen "Park im Grünen" 4 4 - -

1 Alnatura organic supermarkets, outlets, etc.

2 Integrated into MParcs or specialist market centres

3 Incl. subsidiaries (Activ Fitness, Flower Power, One TC, MFIT, Elements Deutschland)


In the reporting year, Cooperative Retailing was again dominated by booming shopping tourism and strong competition. Nevertheless, the ten regional cooperatives reported a healthy growth trend. Supermarket sales in Switzerland came in at CHF 11'829 billion, representing a 1.6% increase in comparison to the previous year.

Guided by the motto "Things that are close to our heart, we do ourselves!", and supported by the marketing campaign "Von uns. Von hier." (From us. From here.), the development of Migros' own brands was very encouraging. Footfall increased by 1.3% to a total of 341.5 million purchases. The average purchase value was CHF 34, the same as in the previous year.

The specialist markets Micasa, SportXX, Melectronics, Do it + Garden and OBI generated sales of CHF 1'673 billion (-0.6%). With 39 million purchases, footfall was slightly down on the previous year (-2.5%). The average purchase value in the specialist markets was CHF 40 (+1.5%).

Including the catering services, Club Schools, leisure facilities, etc., the regional Migros Cooperatives in Switzerland grew by 1.0%, with sales increasing to CHF 14'603 billion. Average price increases across all Migros product ranges stood at 0.3%.

The international sales of the regional Migros Cooperatives were down CHF 75.9 million (-5.5%) over the previous year. This was due to sales declines at the Tegut Group (CHF 1'176 billion; -2.1%) and at Migros France (CHF 129.7 million; -7.9% ), as well as the sale of Migros Deutschland's store business. The sales in Cooperative Retailing in Switzerland and abroad rose by 0.4% to CHF 15'910 billion. 

Sustainable and regional products: considerable profits

Migros increased its sales from sustainable products by an encouraging 10.4% in the reporting year. Just under CHF 2.5 billion worth of products offering ecological or social added value were sold in total. The biggest growth drivers were the organic range (+14.8%), the UTZ label for products from socially and environmentally friendly cultivation (+47.1%), and products from sustainable fishing and fish farming bearing the MSC and ASC labels (+21.1%).

Demand for "Aus der Region. Für die Region" (From the region. For the region.) products rose by 5%. Sales from the AdR label, which was launched 15 years ago, came in at more than CHF 870 million. Overall, sustainable and regional products generated sales of CHF 3'343 billion.

More promises for Generation M

Generation M was met with a positive response in 2014: A representative survey showed that the sustainability programme is known by a large section of the Swiss population. Since the launch of the programme in 2012, Migros has made 61 binding promises to tomorrow's generation, some of which have already been fulfilled.

Migros made seven new promises in the reporting year. Two promises concern the protection of biodiversity: The company aims to stop using pesticides that are harmful to bees, as well as creating at least 2.5 million square metres of near-natural habitat for animals and plants by the end of 2015.

Cooperative Retailing (pdf, 68.15 KB)