Production & Consumption
Migros is passionately committed to improving the quality of life of its customers. It guarantees high-quality, sustainably produced products, fair working conditions, transparent information, and respect for nature and the environment.
Those who shop at Migros should have the peace of mind that the products and services offer the best value for money and are being produced under sustainable and fair conditions. In its own food production operations, Migros always knows the origin of the raw materials and how the products have been produced. As the number one in the Swiss retail sector, it consciously exerts its influence over suppliers to ensure that they, too, meet their responsibilities. A range of basic social and ecological requirements for the procurement of raw materials and products have applied for all companies of the Migros Group since 2011. The safety, sustainability and naturalness of the products is underlined with a number of labels and certificates.
In the Oekom rating, the Migros Group achieved the best result by far in 2014 and is therefore the world's most sustainable retailer.
M-Industry – leading by example
About 45% of Migros' turnover is generated by own brands. In its own industrial companies, Migros assumes responsibility for the entire value-added chain. For instance, more than 12'000 employees of M-Industry currently produce over 20'000 high-quality food and near-food products under ecologically and socially sustainable conditions and at the best value for money. In addition to producing for Migros' customers, M-Industry also exports Swiss-quality products to more than 50 countries and counts numerous renowned international corporations among its customers.
Sustainable procurement and responsible production
Migros aims to use only raw materials that have been acquired with respect for nature and the environment and produced under humane conditions. In addition to Cooperative Retailing and the Federation of Migros Cooperatives, the basic requirements for suppliers and product range are being gradually implemented in all companies of the Migros Group. As a founder member of the Business Social Compliance Initiative (BSCI), Migros demands minimum social requirements pursuant to the BSCI Code of Conduct, or equivalent requirements, from suppliers with risk profiles. Systematic efforts are made to expand the Eco standard for pollutant-free textiles and implement the Global Food Safety Initiative (GFSI) to guarantee perfectly safe food. The quality of the food is continuously checked by Swiss Quality Testing Services (SQTS), which performs risk-based tests on products as part of self-regulation.
Transparent product assortment policy and strong labels
Customers should be able to shop at Migros with a clear conscience. In 2014, the M-Industry programme “Von uns. Von hier.” (From us. From here.) was launched with the aim of raising awareness of the uniqueness of the products produced by the Migros companies in Switzerland. In addition, Migros is continuously expanding the range of sustainable products that offer ecological or social added value. The new Alnatura organic supermarkets and products have been popular. The total sales from sustainable labels such as Bio, TerraSuisse, Max Havelaar, MSC and the regional label “Aus der Region. Für die Region.” (From the region. For the region.) rose again over the previous year. The sustainable, regional and health labels make up around a quarter of the total sales in Cooperative Retailing (excl. Tegut…).
